Senior Paid Social Strategist

Blend is looking for an experienced paid social media expert to help grow revenue for our tour, activity, and attraction clients in markets such as Chicago; Wisconsin Dells; Banff National Park, Charleston, SC; Paris, and more. These small to midsize companies ($2-$30M annual revenue) rely on Blend to increase demand and bookings for their experiences.

Your role will be focused on building our strategic approach and managing paid social media ad accounts inside of the broader integrated marketing strategy. The majority of your time will be spent working on Meta Ads (Facebook and Instagram) campaigns. You’ll also have opportunities to work on Pinterest, TikTok, Reddit, and LinkedIn ads. Your role will be to implement, optimize, and monitor campaigns, ensure KPI’s are being met, provide written and verbal reports to clients, and continuously stay on top of advertising best practices for the tour, activity and attraction space.

About You

• You’re passionate about driving client success through paid social advertising campaigns.
• You enjoy educating people who are curious about how social advertising works, or who don’t fully understand its capabilities.
• You enjoy working with a team to bring a campaign from idea to execution to success.
• You’re able to clearly and honestly communicate results and performance internally with the Blend team, and externally to clients.
• You’re passionate about measurement and being sure that the money you’re spending is driving success for your clients.
• You have a solid understanding of how paid advertising impacts other digital marketing efforts.
• People love working with you because you’re smart and talented, but you’re also humble and genuinely nice.
• You’re excited by the opportunity to play a key role in shaping campaign strategy, not just execution—bringing creative ideas, testing hypotheses, and helping evolve our clients’ paid social approach over time.

What You’ll Do

• Take full accountability for client campaign performance, ensuring key KPIs such as ROAS, MER, CPL, CPA, and others are met.
• Develop, manage and optimize comprehensive paid social ad campaigns.
• Approach paid social with a test-and-learn mindset. You'll lead the way in testing new approaches to paid social, analyze results, and continuously improve performance across our client base.
• Develop and implement targeting plans, including audience creation.
• Upload and deploy ads
• Learn best practices on the social ad platforms (with a focus on Facebook and Instagram) and communicate those best practices with the team and clients.
• Identify new opportunities to help clients accomplish their goals and drive incremental revenue.
• Audit existing social ad accounts and identity opportunities.
• Manage ad spend, campaign objectives, targeting, and campaign timelines.
• Update clients in both written and verbal formats reporting on current status of accounts, successes, key learnings, and strategy moving forward.
• Participate in internal team meetings - daily, weekly, monthly and quarterly.
• Organize hypotheses and recommendations, and be comfortable sharing with internal team members and clients.

• 6 years full-time experience in digital marketing
• 4 years experience regularly using Meta's Business and Ads Manager platforms.
• Experience managing spend in other paid social platforms. In order of importance (with Meta being the most important): TikTok, Pinterest, LinkedIn, and Reddit.
• An understanding of the Facebook Pixel and the ability to troubleshoot issues with the pixel and custom events.
• A good understanding of Meta's Events Manager and Conversions API
• Good organizational skills. We use ClickUp for project management.
• Passion for driving results for clients.

Preferred but not required

• Experience using and finding data inside of Google Analytics 4
• Understanding of Google Tag Manager
• Experience working with Snapchat, X, and other ad platforms
• Familiarity with Google's ad management platform
• Familiar with server side tracking
• Experience managing paid social campaigns in the travel space

Competitive Compensation: $90,000 to $115,000 a year benefits, depending on experience.

Benefits Overview: Competitive salary commensurate with experience, with 11.5 paid holidays, generous PTO, health insurance, dental, vision, long-term and short-term disability insurance.

Fully Remote, Hybrid, or In Person: You have the option to work out of our Madison, WI office as much or as little as you like. About half our team is based in the Madison area. The rest of the team is scattered throughout the US.

A Great Team and Culture: We are a team of 15 full-time team members with a few contractors thrown in the mix—all nice, smart, passionate people—that has a track record for creating wins.

About Blend Marketing

Blend is a full-service marketing agency passionate about helping tour & activity businesses grow. We believe that a combination of effective strategy, branding, and marketing foster growth and profitability.

Our Culture

We're a team of kind, smart, passionate people who share core values of Be Kind, Deliver Excellence, Keep Learning, and Take Ownership. You'll get that vibe when you talk to any of our team members. We're a hybrid team, with many team members in Madison, Wisconsin, and some people working remotely. We have two annual full team on sites, typically in Madison, WI.

Our Clients and Work

We work with tours, activities, and attractions that have revenue targets of $2-30M/yr. You can see some of our clients and work at https://blend.travel/work/.

Salary : $2 - $30