Digital Marketing Product Manager Loyalty Credit Cards

Job DescriptionSupport digital acquisition efforts for a loyalty program launch, integrating multiple loyalty programs.Act as the primary business intent owner for digital touchpoint updates associated with the loyalty program integration.Provide clear and detailed briefs to both e-commerce and marketing teams regarding required digital touchpoint updates and implementation strategies.Oversee and manage digital acquisition touchpoints for the new loyalty brand and premium credit card.Collaborate cross-functionally and with banking partners to ensure a seamless and successful launch of the new brand and updated touchpoints.Define clear success metrics to guide cross-functional teams on deliverables and expectations.Ensure robust tracking mechanisms are in place across all touchpoints for continuous performance monitoring and optimization.Qualifications : 4 years of experience in product management, business ownership, marketing, or brand strategy.Bachelor’s degree in marketing or a related area (or an additional two years of relevant experience / training in lieu of a degree).Proven success in developing and executing high-impact digital marketing programs.Experience with ROI analysis using Excel and PowerPoint.Strong interpersonal, facilitation, and presentation skills.Ability to balance big-picture strategy with detail-oriented execution for flawless campaign delivery.Capable of managing multiple projects across various stakeholders and teams.Ability to adapt quickly to changing requirements in a competitive environment.Innovative problem solver willing to try new approaches to differentiate our product from competitors.Strong influencing skills to interact with executives, internal teams, external partners, and agencies.2 years of experience in credit card programs (preferred over loyalty program experience).2 years of experience in digital marketing channels.Proficiency in GA4 and Tableau is a plus.Cross-functional team leadership experience is essential.This is an in-person role requiring 4 days a week in the office.Additional InformationThis role is not eligible for immigration sponsorship.The starting pay range for this role is $60 / ph. - $65 / ph. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.A diverse workforce is a strong workforce

If you are considering sending an application, make sure to hit the apply button below after reading through the entire description.To deliver growth at BLEND360 and for our clients, we believe we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, and our growth, and continues to have a profound impact on our success. We are determined to have equality in the workplace, within our team, and as an extension of our client’s team.This is not the work of the moment, and this requires continued learning and purposeful actions. We are investing resources to understand and improve the sourcing, selection, and retention of the talent we hire, and ultimately the workforce we provide for our clients. We will communicate our journey in the spirit of transparency and shared learning.#LI-AG1

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Salary : $60 - $65