What are the responsibilities and job description for the Senior Account Executive, Public Relations and Marcomms position at Blended Strategy Group?
Description :
For the role of Senior Account Executive, Public Relations, BSG is seeking a unique and driven candidate with a PR / communications background, strategic mindset and strong media relationships to support a growing public relations team with clients across beauty, lifestyle and food and beverage. Experience with talent-led / involved brands is a benefit. The right person will have a minimum of 4 years of relevant agency experience). This role will report to the SVP’s of the PR and Marketing Communications division.
Requirements :
- Media savvy with specific experience in supporting the development and execution of PR and Marketing Communications strategies, including earned media relations and celebrity & influencer-led content and / or paid programs
- Strong experience in crafting and successfully pitching compelling storytelling angles across all facets of media – broadcast, print, digital, podcast, social, etc.
- Possess a strong roster of media contacts within the business, lifestyle, food, celebrity and beauty categories, as well as an overall understanding of the current and changing media landscape
- Developing management skills with experience in assisting senior leadership and leading junior team members and supporting the management of partners / vendors
- Demonstrated ability to support the planning and execution of PR tactics including press mailers, desksides, events, media trips, experiential consumer activations and more
- Experience in supporting budget tracking and expense management
- Proven experience in compiling and spearheading detailed and accurate activity recaps and client reports
- Knowledge and awareness of broader marketing communications tactics including but not limited to – affiliate marketing, various paid growth strategies, organic / paid influencer and celebrity partnerships, sponsorships and integrations etc.
- Excellent personable and professional client relations manner as key client account team member
- Excellent written, verbal and interpersonal communication skills with ability to be client key point of contact
- Strong Microsoft Office suite and industry software (Cision, Meltwater) skills
- Extremely detail oriented
- Excellent organizational and time management skills – ability to multitask and respond to shifting priorities
- Willingness to “roll up sleeves” and execute programs from start to finish – team player
