What are the responsibilities and job description for the Paid Media Marketing Manager position at blennd?
Blennd is actively seeking a dynamic and seasoned Paid Media Marketing Manager who is passionate about driving business growth through ROI-focused digital strategies and paid media channels. Our ideal candidate has a proven track record in digital strategy, paid media expertise, adept relationship-building abilities, and a knack for implementing efficient processes. This role will involve managing end-to-end digital marketing campaigns, from initial discovery and creative strategy development to seamless implementation, insightful performance tracking, and comprehensive success reporting. If you are a business-savvy professional who thrives on helping clients grow their business through paid media, we would love to hear from you.
The success of this role will be defined by 3 areas of focus:
ROI-focused Campaign Performance: Strategize, implement and optimize high-value ROI-driven digital campaigns across various paid media channels to boost traffic, leads, and conversions while optimizing the advertising budget.
Innovative and Comprehensive Digital Strategy: Develop cutting-edge digital marketing strategies through market research, data insights, and staying ahead of industry trends.
Team Collaboration and Leadership: Foster a collaborative environment, lead cross-functional teams, and effectively communicate objectives and results to drive success.
- Lead and Own Paid Media Services: Take charge of Blennd’s paid media service offering, from Onboarding/Strategy and Setup/Development to End-to-end Campaign Management, Campaign Optimization and Reporting.
- Strategic Budget Allocation: Manage media plans and budget allocation for all accounts and platforms, ensuring accurate spending to achieve maximum ROI.
- Innovative Campaign Development: Continuously devise and execute cutting-edge campaign strategies, including overseeing creative and ad copy, and providing valuable recommendations for optimal results.
- Efficient Project Execution: Collaborate with Project Managers and operational teams to ensure efficient execution of tasks and seamless campaign implementation.
- Performance Reporting: Implement and oversee comprehensive reporting activities, with a focus on meeting client-specific Key Performance Indicators (KPIs).
- Data Analysis and Solutions: Analyze, research, and propose solutions for tracking, analytics, performance, and other challenges to drive campaign success.
- Process Optimization: Continuously improve internal and external processes to enhance efficiency and productivity.
- Lead Nurturing Strategies: Deploy lead nurturing strategies, such as automated drip campaigns, sequences, and retargeting, to drive customer engagement.
- Unified Marketing Language: Collaborate with the Blennd team to ensure consistent and effective marketing language throughout the customer journey.
- Upselling and Client Transition: Integrate traffic planning and readiness activities within large projects to upsell and transition clients to traffic services.
- Internal Marketing Initiatives: Oversee and execute paid marketing initiatives for Blennd to drive brand visibility and growth.
- Stay Updated with Industry Trends: Stay informed about the latest trends in digital marketing to keep Blennd at the forefront of the industry.
- Time Management and Adherence: Accurately track time spent on tasks, adhere to project hours, scope requirements, and timelines.
- Relationship Management: Cultivate and manage relationships with contractors and specialist support to ensure effective campaign execution.
- Leverage Contractor Relationships: Effectively leverage contractor relationships to enhance overall campaign success and efficiency.
- Quarterly Objective Execution: Execute quarterly objectives and to-do lists aligned with the company’s growth and performance goals.
- 5 years in-campaign experience required
- Experience in digital marketing for both lead gen and e-commerce brands
- Demonstrated success in developing and managing ROI-focused digital marketing campaigns across various paid media channels, with a track record of achieving measurable results and exceeding performance targets.
- Experience guiding creative, strategic strategy including overseeing copy and ad designs to ensure alignment with campaigns and strategy.
- Experience generating and executing lead nurturing activities such as email, sms, and other post conversion drip campaigns.
- Experience managing paid media campaigns across multiple platforms such as Meta, Google, Bing, Snapchat, Twitter, LinkedIn, and programmatic advertising
- A strong background in developing innovative and data-driven digital marketing strategies, including market research, competitor analysis, and the ability to identify and capitalize on emerging trends and opportunities.
- Experience with Google Analytics 4 and Google Data Studio to conduct audits, set up conversion tracking, measure campaign performance, analyze key metrics, and make data-backed recommendations for continuous improvement and success
- A history of collaborating seamlessly with cross-functional teams, such as Project Managers, designers, and data analysts, to ensure efficient campaign execution and alignment with overall business objectives.
- Prior experience working in a digital marketing agency or similar fast-paced environment, managing multiple clients and campaigns simultaneously, while delivering exceptional service and maintaining high client satisfaction.
- A history of collaborating seamlessly with cross-functional teams, such as Project Managers, creatives, and data analysts, to ensure efficient campaign execution and alignment with overall business objectives.
- Experience building lead gen programs including gated inbound assets and other technical B2B strategies
- Ability to be a self-starter & self-motivated with a strong work ethic
- Multitasking & time management skills are a must
- Highly organized with attention-to-detail and consistency
- Isn’t afraid to ask difficult questions
- Strong 2-way communication skills
- Ability to meet deadlines and manage project timelines
- Accepting of constructive criticism and feedback
- Understands and can speak to all digital marketing metrics
- Understands tracking, pixels, and audience building
- Understands and can assist in data-driven advertising strategies
- Always display the highest level of professionalism
- Have a positive impact on culture and team morale
- Have a positive attitude and encourage growth and success
- Excellent written and verbal communication skills
- Willingness to learn and improve skills
- Ability to analyze and propose solutions to problems
- Matched retirement account (salaried employees).
- Medical, Dental, and Vision insurance (salaried employees).
- 100% Employer paid: Long Term Disability, Basic Term Life / AD&D Insurance, EAP, and Travel Assist
- Summer Schedule (May 1st – August 1st – Employees are off at 2pm on Fridays)
- 7 Paid Holidays off the week between Christmas day and New Year’s Day!
- Flexible vacation / time-off.
- Conference and career development allowance.
- Remote working environment.
- Professional development opportunities.
- Team building events and activities.
The typical base pay range for this role is USD $75,000 – $95,000 per year. Individual base pay depends on various factors including primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills. Base pay ranges are reviewed and typically updated each year. Offers are made within the base pay range applicable at the time.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Salary : $75,000 - $95,000