What are the responsibilities and job description for the Principal Online Marketing Manager position at Blink Health LLc?
We are seeking an experienced Senior Online Marketer and CRM Marketing Specialist (Braze) to drive better patient outcomes and help build a world-class patient messaging strategy. The ideal candidate will be responsible for developing and executing our marketing campaigns across multiple channels, including SMS, and email with the goal of increased patient engagement, retention, and acquisition. As a CRM Marketing Specialist, you will develop lifecycle marketing strategies to ensure patients stay on therapy. You will work cross-functionally with the sales, data science, client development, marketing, and product teams to develop and execute campaigns that drive business growth and improve the customer experience.
Do not wait to apply after reading this description a high application volume is expected for this opportunity.
Responsibilities :
- Develop and implement a comprehensive online marketing strategy that supports better patient outcomes while driving business objectives.
- Execute CRM campaigns across multiple channels, including email, SMS, push notifications, and in-app messaging; improving patient acquisition and adherence.
- Develop and maintain customer segmentation and targeting strategies that optimize campaign performance.
- Monitor, and precisely measure campaign performance, providing data on campaign metrics including open rates, click-through rates, conversion rates, patient LTV, and ROI.
- Own and evolve Blink’s marketing attribution strategy and systems, ensuring every channel is appropriately valued.
- Measure and understand the incrementality of Blink’s online marketing efforts through rigorous A / B and multivariate testing, leveraging SQL, Tableau, and other data tools.
- Write and assist in development of ad copy, HTML, graphics, and Rich Media in line with Blink Health brand guidelines.
- Maintain a strong expertise in the best practices driving online marketing in healthcare, and stay up-to-date on emerging trends.
Requirements :
If you're a strategic thinker with a passion for online marketing and for providing excellent patient experiences, we encourage you to apply for this opportunity.
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Remote working / work at home options are available for this role.
