What are the responsibilities and job description for the Head of B2B Marketing position at Blink Health?
The Role: Head of B2B Marketing
Develop and execute a B2B marketing strategy that drives brand growth and customer acquisition. Lead data-driven campaigns aligned with business goals and audience needs. Continuously refine initiatives for high engagement and ROI. Ensure cohesive messaging to strengthen market position and customer experience.
Your Responsibilities:
- Define and Drive Product Positioning and Go-to-Market Strategy: Take ownership of product positioning strategy, leading initiatives to differentiate our solutions in the market, while establishing audience and channel strategies that align with BlinkRx’s vision. Lead ideation and execution of programs that resonate with target audiences and showcase our competitive edge.
- Lead Content Strategy and Development: Direct high-impact content (e.g., white papers, case studies, blogs) that conveys our value to B2B audiences and establishes BlinkRx as an industry thought leader.
- Drive Marketing Calendar and Campaign Execution: Set and manage a comprehensive marketing roadmap and campaign calendar to align with growth goals and key industry moments.
- Design Strategic Growth Campaigns: Create and oversee multi-channel campaigns aimed at growing new partnerships, expanding product adoption, and supporting overall growth objectives.
- Elevate Event Strategy: Oversee planning and execution of industry events, including conferences and webinars, to maximize brand exposure and audience engagement.
- Lead Full-Funnel Demand Generation: Develop and implement strategies for lead generation, nurturing, and seamless handoff to sales, optimizing conversion rates and engagement.
- Oversee Digital Presence: Ensure BlinkRx’s website and owned channels deliver a cohesive, high-quality experience that drives engagement and conversions.
- Direct PR and Thought Leadership Initiatives: Build BlinkRx’s industry reputation with strategic PR, press releases, and thought leadership content to solidify our position as a healthcare tech leader.
- Optimize Marketing Performance: Take full ownership of performance metrics, budget allocation, and tool selection, driving measurable results and ROI on all marketing efforts.
- Collaborate Cross-functionally: Work closely with design, product, and digital teams to support an aligned, cohesive brand strategy across all channels.
A Successful Candidate Will Have:
- 10 Years in B2B Marketing: Proven experience in senior roles within SaaS or Pharma-Tech, with a history of collaborating with growth, sales, and executive teams.
- Strategic and Analytical: Skilled at translating high-level strategy into actionable, measurable plans driven by data insights.
- Executive-Level Communication: Exceptional at presenting initiatives, campaign insights, and results to senior leadership.
- Project Management Expertise: Strong organizational skills for managing complex projects and cross-functional teams.
- Bachelor’s Degree or Equivalent Experience in Business Administration, Marketing, or related fields.
