What are the responsibilities and job description for the Senior Online Marketing Manager position at Blink Health?
Blink Health Group LLC. seeks Senior Online Marketing Manager in New York, NY.
Duties: Develop and implement a comprehensive online marketing strategy that supports better patient outcomes while driving business objectives. Execute CRM campaigns across multiple channels, including email, SMS, push notifications, and in-app messaging, thus improving patient acquisition and adherence. Develop and maintain customer segmentation and targeting strategies that optimize campaign performance. Monitor, and precisely measure campaign performance, providing data on campaign metrics including open rates, click-through rates, conversion rates, patient LTV, and ROI. Own and evolve Blink’s marketing attribution strategy and systems, ensuring every channel is appropriately valued. Measure and understand the incrementality of Blink’s online marketing efforts through rigorous A/B and multivariate testing, leveraging SQL, Tableau, and other data tools. Write and assist in the development of ad copy, HTML, graphics, and Rich Media in line with Blink Health brand guidelines. Maintain high-level working knowledge of the company best practices used in driving online marketing in healthcare, and stay up-to-date on emerging trends.
Position requires a Bachelors, or foreign equivalent, in Marketing, Statistics, Computer Science, Information Systems or a related field and five (5) years in the job offered or in online marketing or related occupation. Additionally, employer requires experience in the following: - Online marketing, with a focus on lifecycle marketing and customer segmentation (5 years); -Marketing analytics tools including expertise in SQL and Tableau (3 years); - Online marketing tools and platforms including Braze and Google Ad words (3 years); - Development of ad copy, HTML, graphics, and Rich Media (3 years); and - Executing CRM campaigns across multiple channels including email, SMS, and push notifications (3 years). Telecommuting permitted.
40 hours/week, $160,000 - $160,000 per year. Must also have authority to work permanently in the U.S. Applicants who are interested in this position may apply https://www.jobpostingtoday.com/ Ref # 38295.
Salary : $160,000
