Director of Product Marketing

About Blink

Blink is a security automation copilot that generates automated workflows to handle repetitive tasks or enforce security policies – simply by typing a prompt.

Join our fast growing team, and help put the power of automation in the hands of every security professional.

About The Role

Blink is looking for a Product Marketing Lead who loves technology and taking a customer-centric approach to security operations. The ideal candidate excels at translating technical concepts into human language to “make it make sense” for internal stakeholders and external buyers by communicating a clear and cogent value story.

Your Background

• You’re a B2B cybersecurity product marketer or sales engineer looking to develop new skills
• You’re a strong communicator, simplifier, and collaborator
• You’re a strategic thinker with a strong bias for execution
• You’re a story-teller who can craft messages that resonate, even with complex technical topics
• You’re builder who can design and run new processes
• Have a passion for building and scaling product businesses by identifying the intersection of customer pain points, market requirements, and product value
  
  

Your responsibilities:

What You'll Do

• Build and execute a strategy that empowers others to communicate our product value proposition at scale, partnering with Product, Marketing, Sales Engineering, Revenue Enablement and Services.
• Manage and evolve Blink product demonstration instances to support product storytelling for different audiences (i.e. industries, segments and geographies).
• Partner closely with Sales Engineering on Value Engineering - particularly with building ROI, Business Case and Value Realization models to support pre and post sales motions.
• Deliver the technical content portfolio ranging from product demonstrations (internal and external), technical white papers and proposal responses that empowers Blink’s go-to-market teams to showcase the Blink product at scale and drive traction in a competitive marketplace.
• Apply your technical knowledge and expertise to drive strategic initiatives across the business that require our internal go-to-market teams and partners to better understand the technical aspects of our platform.
  
  

Requirements:

Requirements And Skills

• 6-12 years of product marketing or sales engineering/technical sales experience in a B2B cybersecurity organization
• Strong communication, presentation, and writing skills
• Excellent verbal and written interpersonal skills
• Cross-functional collaboration: demonstrated ability to work closely with teams outside of PMM such as product, engineering, PR, Demand Gen, Biz Dev, design, sales, support, and legal
• Experience developing messaging, positioning and product value propositions - with product demo or video creation experience preferred
• Project management skills to drive projects with multiple stakeholders, interdependencies and moving deadlines
• Analytical skills: to analyze marketing, sales, and market data to measure marketing success
• Demonstrated track record of delivering results in high growth, innovative and fast-paced environments
• B2B SaaS product marketing experience preferred
• Experience with sales or marketing technologies a plus