Head of Marketing

WHAT IS BLINQ?

🤝 The first interaction two people have is the bedrock of all strong business relationships. If you can make that experience special, you can start to build a great second interaction, and so on. Blinq is the tool to help people do that. We're building a platform that allows you to share a snapshot of who you are with anyone, anywhere via digital business cards, dynamic email signatures and virtual backgrounds. Join us on our mission to help the world connect.

(We will get to the fun perks part at the bottom, keep going!)

Let's dive into what makes Blinq an extraordinary product:

🚀 We're on an incredible growth trajectory, doubling our ARR every few months. Get ready to soar to new heights as we make waves in the industry!

😃 Our app is trusted and loved by employees at renowned companies like Patreon, Tesla, Uber, and Google. Rub shoulders with industry leaders and be part of the Blinq revolution.

🙌 Backed by Australia's top venture capitalists, Blackbird and Square Peg, we've brought together their investment prowess since Canva's seed round. It's a testament to our potential and the caliber of our vision.

❤️ With over 100K reviews and a stellar 4.9/5 star rating on the App Store, we've become one of the top 65 Business apps. Join a team that's making waves and be a part of our success story!

The Role:

We are looking for a forward-thinking Head of Marketing to drive Blinq’s global marketing strategy and team. This role requires a leader who can operate at both strategic and executional levels, leveraging AI, Martech, and data-driven techniques to scale our B2B and B2C growth.

You will be responsible for building and executing a multi-channel growth strategy that optimises acquisition, engagement, and retention while improving ROI. Your ability to integrate AI-powered automation, personalisation, and experimentation into our marketing efforts will be key to unlocking new growth opportunities.

This role is ideal for a technical marketing leader who thrives in a fast-paced environment, understands PLG dynamics, and is eager to innovate in the evolving landscape of AI-driven marketing.

• Develop & execute a global marketing strategy that drives user acquisition, engagement, and retention across both B2C and B2B segments.
• Build and lead a high-performing team across growth, performance, lifecycle, and brand marketing.
• Leverage AI and Martech to enhance automation, personalisation, and predictive analytics for scalable growth.
• Experiment aggressively with data-driven growth initiatives, optimising paid, organic, and product-led acquisition strategies.
• Own and optimise the full funnel, collaborating with Product and Strategy teams to refine the user journey and increase conversion rates.
• Drive revenue growth through multi-channel marketing, including search, social, email, partnerships, and community-driven tactics.
• Work closely with Engineering & Data teams to develop ML-driven marketing solutions that enhance targeting, segmentation, and campaign effectiveness.
• Own marketing budgets & ROI, ensuring spend is optimised for sustainable growth.

• 10 years of marketing experience, with a strong track record in
• B2B and B2C SaaS.
• Proven ability to scale marketing efforts globally in a fast-growing tech environment.
• Deep expertise in growth marketing, AI-powered automation, and Martech stacks.
• Strong analytical mindset with experience leveraging ML/data-driven decision-making for marketing optimisation.
• Skilled at experimentation, A/B testing, and rapid iteration to drive marketing efficiency.

Now, let's talk about our inspiring work environment:

🇦🇺 Based in Melbourne, Australia, our vibrant team of 50 (and growing rapidly) is making waves in the industry.

🍺 Fun-fact: Our office overlooks the oldest building in Australia, an enchanting old Irish pub. Experience history and innovation coming together!

🎲 We believe in fostering a healthy work-life balance, board games, and top-notch stand-up desk workstations. It's all about creativity and collaboration.

🏡 Autonomy is our guiding principle, which is why we embrace hybrid work. Come in when you need to, or work at your optimal hours—whether that's burning the midnight oil or rising with the sun.

And here's what we offer:

😎As an early member of the Blinq family, you'll enjoy a one-of-a-kind chance to influence the company's direction in a dynamic, self-managed, and results-driven startup environment. Say goodbye to corporate nonsense and micro-management because here, you are your own boss. We believe in empowering our team members to unleash their full potential.

💸Equity in the business and a competitive salary: We value our team members and want to ensure they share in our success.

✨But here's the real magic: at Blinq, we're not just creating innovative solutions – we're creating a culture that thrives on transparency, autonomy, collaboration, and big ideas. We believe in celebrating individuality and encouraging out-of-the-box thinking. With us, you'll be inspired to push boundaries, drive innovation, and ultimately leave a lasting impact on our users on both B2C and B2B realms

🚨 If you do not check all the boxes above, that is okay - we enthusiastically encourage you to apply!

We welcome individuals at all experience levels and take pride in being an equal opportunity employer committed to creating an inclusive and diverse workforce. Join us on this remarkable journey as we reshape the way people connect and network

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