What are the responsibilities and job description for the Digital Marketing Manager - Diablo | Irvine, CA position at Blizzard Entertainment?
Team Name
Job Title:
Digital Marketing Manager - Diablo | Irvine, CA
Requisition ID
R025139
Job Description
Job Title: Digital Marketing Manager – Diablo | Irvine, CA
Department: Consumer Marketing
Location: Irvine, CA
Your Mission
Blizzard has been a leader in entertainment for nearly 30 years, with millions of passionate fans globally. As our franchises expand into more realms, so too must our social reach, engagement, and conversation. We are seeking a candidate who will help lead Diablo into a new era through social media.
As Digital Marketing Manager for Diablo, you will play a key role in executing on social strategy, understanding our player social community, and collaborating regularly with regional and cross functional teams to lead new digital marketing campaigns with an emphasis on marketing seasons. The ideal candidate will have deep social media experience at an agency or on the client-side, demonstrated creative and strategic prowess, and brought to life smart and clever ideas.
In addition to knowledge of and passion for the Diablo universe, the ideal candidate will also have familiarity with other aspects of marketing such as paid media and influencers, be knowledgeable about the PC, console and mobile gaming space, and a proactive self-starter who is constantly looking to push the envelope and expand reach to new audiences.
This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. The potential home studio for this role is Irvine, CA.
What You Bring To The Table
Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:
Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.
Our World
Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!
Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!
The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.
We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.
We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com. General employment questions cannot be accepted or processed here. Thank you for your interest.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.
Rewards
Requirements
We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:
In the U.S., the standard base pay range for this role is $72,720.00 - $134,460.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.
Job Title:
Digital Marketing Manager - Diablo | Irvine, CA
Requisition ID
R025139
Job Description
Job Title: Digital Marketing Manager – Diablo | Irvine, CA
Department: Consumer Marketing
Location: Irvine, CA
Your Mission
Blizzard has been a leader in entertainment for nearly 30 years, with millions of passionate fans globally. As our franchises expand into more realms, so too must our social reach, engagement, and conversation. We are seeking a candidate who will help lead Diablo into a new era through social media.
As Digital Marketing Manager for Diablo, you will play a key role in executing on social strategy, understanding our player social community, and collaborating regularly with regional and cross functional teams to lead new digital marketing campaigns with an emphasis on marketing seasons. The ideal candidate will have deep social media experience at an agency or on the client-side, demonstrated creative and strategic prowess, and brought to life smart and clever ideas.
In addition to knowledge of and passion for the Diablo universe, the ideal candidate will also have familiarity with other aspects of marketing such as paid media and influencers, be knowledgeable about the PC, console and mobile gaming space, and a proactive self-starter who is constantly looking to push the envelope and expand reach to new audiences.
This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. The potential home studio for this role is Irvine, CA.
What You Bring To The Table
Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:
- Support and execute the social strategy for Diablo, including, but not limited to: YouTube, Instagram, Twitch, Reddit, X/Twitter, WhatsApp, Bluesky, Facebook, Threads, and TikTok
- Manage production and ensure executional success among internal and external creative teams
- Optimize social creative and campaigns primarily for follower and conversation growth
- Work cross-functionally and with amplification partners for review and approvals of seasonal marketing content
- Bring ideas to the table with a social-first mindset, as well as collaboratively build on others’ concepts to deliver game engagement and build passion for the franchise
- Organize the title’s social editorial calendar, aligning key stakeholders including regional teams to ensure they are on board with global plans and are executing initiatives on strategy
- Work effectively with internal cross-functional teams including Commercial, Consumer Marketing, Growth Marketing, Public Relations, Events, and Partnerships to drive 360 campaigns
- Collaborate with the marketing analytics team to deliver social media reporting and insights
- Build relationships with platform, digital and external brand partners, developing and executing co-branded initiatives
- 5 years’ experience in social media at an agency or on the client-side as a Social Strategist or Digital Marketer within Gaming, Entertainment or Tech industries
- Experience collaborating within a large organization, driving creative work with multiple internal departments and 3rd party agencies/ partners
- Passion for all things gaming, digital and social -- up to date on the latest platforms and technologies and desire to identify opportunities for strategic brand involvement
- Understanding of brand social strategy and ability to develop marketing briefs that inspire cutting edge creative work
- Fluency in both the creative and analytical sides of digital marketing with working knowledge of social platforms and tools such as Sprinklr and native platform analytics tools
- Self-starter mentality and track-record for clever social ideas with desire to identify opportunities for strategic brand involvement
- Ability to effectively interact with internal/external stakeholders and all levels of management with exceptional skills in preparing and presenting materials across varying audiences
- A healthy understanding of the Diablo brand and its games
- Experience in providing creative feedback for social content that is based on a solid understanding of social brand strategy.
- Extremely organized, diligent, detail oriented and able to manage multiple projects simultaneously in a fast-paced environment.
- Excellent interpersonal and relationship management skills, as well as verbal and written communications skills, with the ability to craft a narrative.
- Bachelor’s degree in communications, journalism, public relations, or marketing
Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.
Our World
Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!
Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!
The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.
We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.
We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com. General employment questions cannot be accepted or processed here. Thank you for your interest.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.
Rewards
Requirements
We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:
- Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
- 401(k) with Company match, tuition reimbursement, charitable donation matching;
- Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
- Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
- If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.
In the U.S., the standard base pay range for this role is $72,720.00 - $134,460.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.
Salary : $72,720 - $134,460
