Senior Analyst, Paid Media Analytics - Blizzard

Responsibilities

Contribute to analyses and performance reports that help drive marketing and product decisions

Collaborate cross-functionally to measure the impact of marketing on business outcomes

Partner with Strategy, Activation, Finance, and Data engineering teams to design and execute campaign-specific measurement plansthat align with the campaign goal

Assist with budget planning exercises to determineoptimal budget for a given campaign

Independently conduct analyses end to end, starting from stakeholder interviews to presenting test findings

Develop marketing experiments to understand the business impact of paid media strategies and tactics

Build dashboards / reports to socialize paid media campaign performance and customer behavior data

Effectively communicate analysis results to both technical and non-technical audiences

MinimumRequirements

4 years of experience in marketing analytics roles forpaid media campaigns; email, push notification, and web analytics a plus

Ability to translate complex data sets into insights and actionable recommendations

Advanced proficiency in SQL

Knowledge of scripting languages (R, Python) is a bonus

Familiarity of different paid media measurement options, such as conversion APIs (CAPI), brand lift surveys, conversion lift studies, and audience hold outs

Familiarity with visualization tools (Tableau)

Familiarity with marketing technology (Improvado, GMP, GA, Adobe Analytics, mParticle) and attribution tools (AppsFlyer, Google Campaign Manager)

Extra Points

Bachelors degree in related field (statistics, mathematics, etc.)

Experience with Tableau & PowerBI

Passion for video games!

Your Platform

Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. ( a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ : MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industrys most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

Our World

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush and Bubble Witch. Our combined entertainment network delights hundreds of millions of monthly active users in countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for Every World - weve got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to . General employment questions cannot be accepted or processed here. Thank you for your interest.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Rewards We provide a suite of benefits that promote physical, emotional and financial well-being for Every World - weve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including :

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.