Technical SEO Manager

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

The Role

We are looking for a Technical SEO Manager to join the Square SEO team. You will lead technical SEO plans, collaborating with product, engineering, and marketing teams to enhance organic search performance across Square's digital properties. You will use data, SEO best practices, and innovative strategies to achieve organic growth, improve site health, and ensure search engine accessibility.

You Will

• Develop and execute a comprehensive technical SEO strategy, including site architecture, crawlability, indexation, and site performance optimization.

• Conduct SEO audits to identify and address technical issues such as crawl errors, indexation problems, duplicate content, and structured data implementation.

• Partner with engineering and design technology teams to implement SEO best practices in site infrastructure, Core Web Vitals, and page speed optimizations.

• Work closely with internal stakeholders to ensure SEO considerations are integrated into the development lifecycle, from new feature launches to redesigns.

• Optimize and manage structured data markup to enhance search visibility and rich results.

• Monitor and analyze SEO performance metrics to measure success and uncover growth opportunities.

• Keep up to date with Google algorithm changes, SEO trends, and emerging technologies to adapt strategies accordingly.

• Develop and document SEO guidelines, best practices, and technical documentation for internal stakeholders.

You Have

• 3 years of experience in technical SEO, preferably in an enterprise-level environment.

• Strong understanding of search engine algorithms, crawling, and indexation.

• Experience working with JavaScript-heavy websites, including knowledge of server-side rendering (SSR) and dynamic rendering strategies.

• Proficiency in using SEO tools such as Google Search Console, Screaming Frog, Ahrefs, SEMrush, and Oncrawl.

• Familiarity with web development technologies (HTML, CSS, JavaScript) and an ability to communicate effectively with engineers.

• Strong analytical skills and experience using data visualization tools (Looker) to drive insights.

• Excellent communication and collaboration skills, with the ability to explain complex technical SEO concepts to non-technical stakeholders.

• Experience with international SEO, handling hreflang, geo-targeting, and global search strategies.

• Knowledge of APIs and log file analysis for advanced SEO insights.

• Familiarity with AI and automation tools for SEO efficiency.

• Understanding of local SEO strategies for multi-location businesses.

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build an inclusive workplace?

Full-time employee benefits include the following:

• Healthcare coverage (Medical, Vision and Dental insurance)

• Health Savings Account and Flexible Spending Account

• Retirement Plans including company match

• Employee Stock Purchase Program

• Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance

• Paid parental and caregiving leave

• Paid time off (including 12 paid holidays)

• Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)

• Learning and Development resources

• Paid Life insurance, AD&D, and disability benefits

These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.