What are the responsibilities and job description for the Senior Integrated Media Planner position at Bloom Ads Global Media Group?
A Senior Integrated Media Planner is responsible for developing, managing, and optimizing comprehensive media plans that span multiple channels, including digital, traditional, and emerging platforms. They play a key role in strategic planning, budget management, and performance analysis to drive campaign effectiveness.
Key Responsibilities Include
Strategic Media Planning: Designing cross-channel media strategies that align with client objectives, leveraging data to inform decisions across platforms like search, social, display, Out of Home, TV, and print.
Budget Management: Allocating budgets efficiently across channels to maximize reach, engagement, and ROI, while ensuring cost-effective media buys.
Performance Analysis: Analyzing campaign metrics (impressions, clicks, CTR, conversions) to optimize media plans and provide actionable insights for continuous improvement.
Advanced Analytics: Interpreting complex data sets to optimize media performance, improve ROI, and guide budget allocation decisions.
Client Collaboration: Serving as a key point of contact for clients, presenting media strategies, performance reports, and recommendations to support business goals.
Team Leadership: Mentoring junior planners, fostering skill development, and ensuring best practices in media planning and execution.
Industry Expertise: Staying current on media trends, platform innovations, and consumer behavior to recommend forward-thinking strategies.
Qualifications
We understand that our employees are our greatest asset. That's why we are committed to providing exceptional perks and benefits that go beyond the ordinary. Here's what you can expect when you become a part of Bloom Ads:
This is the pay range Bloom Ads reasonably expects it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the level of experience, relevant skills, professional certifications, market pay, and demand for the role. Bloom Ads reserves the right to modify this pay range at any time.
About The Company
Responsible for developing best-in-class media solutions. In a widely disparate advertising landscape, we leverage best-in-class strategy, technology, and analytics to deliver the most comprehensive, highest-performing media solutions. We provide extensive expertise for some of the best and brightest brands across our agency partner landscape. Headquartered in Los Angeles, California, Bloom operates in 100 markets worldwide.
We are a fast-paced, risk-taking, close-knit environment where ideas come from everywhere at every level. We believe that diversity of background, talent, skillset, and mindset create a flourishing environment for new thinking and ideas. Our business is growing and we are always looking for new talent. If you are driven by challenging work, passionate about media and technology, and interested in helping to shape the future of our industry, we would like to hear from you!
Note: Travel to and from client and vendor sites in a personal vehicle is required in this position. Some weekend commitments may be required. The preceding functions have been provided as the types of work performed by the employees assigned to this job classification. Management reserves the right to add, modify, change or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job. This job description does not promise or imply that the functions listed are the only duties to be performed or that the position may not change or be eliminated
Key Responsibilities Include
Strategic Media Planning: Designing cross-channel media strategies that align with client objectives, leveraging data to inform decisions across platforms like search, social, display, Out of Home, TV, and print.
Budget Management: Allocating budgets efficiently across channels to maximize reach, engagement, and ROI, while ensuring cost-effective media buys.
Performance Analysis: Analyzing campaign metrics (impressions, clicks, CTR, conversions) to optimize media plans and provide actionable insights for continuous improvement.
Advanced Analytics: Interpreting complex data sets to optimize media performance, improve ROI, and guide budget allocation decisions.
Client Collaboration: Serving as a key point of contact for clients, presenting media strategies, performance reports, and recommendations to support business goals.
Team Leadership: Mentoring junior planners, fostering skill development, and ensuring best practices in media planning and execution.
Industry Expertise: Staying current on media trends, platform innovations, and consumer behavior to recommend forward-thinking strategies.
Qualifications
- Resourceful. Capable of independently thinking to complete assignments and solve problems
- A strong, effective communicator with managing experience
- Background across both traditional (OOH, Linear TV & Radio, Print, etc.) and digital media
- A problem solver with the ability to develop creative solutions
- Detail oriented with strong organizational skills
- Possesses intuitive skills to stay ahead of client/team needs and questions
- Great with time management & comfortable working with multiple timelines and deliverables
- Comfortable working within large sets of data and numbers
- A team player with business maturity in a professional setting; willing to roll up your sleeves and get your hands dirty & get in the weeds
- Takes pride in ownership of work and demonstrates accountability
- Results and solutions-oriented; consistently motivated, proactive, and resourceful
- Interested in the media landscape with a desire to constantly innovate and keep up with trends
- Positive attitude and demeanor
We understand that our employees are our greatest asset. That's why we are committed to providing exceptional perks and benefits that go beyond the ordinary. Here's what you can expect when you become a part of Bloom Ads:
- Full medical benefits, including health, dental, and vision coverage
- Generous vacation policy
- Holiday PTO Wellness Weekends on WFH Fridays
- Company contribution to employee 401(K)
- Company-paid volunteer hours
- Professional development and recognition programs
- Opportunities for growth
- Free snacks (mostly healthy)
- Coffee Thursdays
- Quarterly Business Review seminars with lots of food and prizes
- Team parties and celebrations
This is the pay range Bloom Ads reasonably expects it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the level of experience, relevant skills, professional certifications, market pay, and demand for the role. Bloom Ads reserves the right to modify this pay range at any time.
About The Company
Responsible for developing best-in-class media solutions. In a widely disparate advertising landscape, we leverage best-in-class strategy, technology, and analytics to deliver the most comprehensive, highest-performing media solutions. We provide extensive expertise for some of the best and brightest brands across our agency partner landscape. Headquartered in Los Angeles, California, Bloom operates in 100 markets worldwide.
We are a fast-paced, risk-taking, close-knit environment where ideas come from everywhere at every level. We believe that diversity of background, talent, skillset, and mindset create a flourishing environment for new thinking and ideas. Our business is growing and we are always looking for new talent. If you are driven by challenging work, passionate about media and technology, and interested in helping to shape the future of our industry, we would like to hear from you!
Note: Travel to and from client and vendor sites in a personal vehicle is required in this position. Some weekend commitments may be required. The preceding functions have been provided as the types of work performed by the employees assigned to this job classification. Management reserves the right to add, modify, change or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job. This job description does not promise or imply that the functions listed are the only duties to be performed or that the position may not change or be eliminated
Salary : $115,000 - $130,000
