What are the responsibilities and job description for the Media Research Planner position at Bloom Ads Global Media?
Media Research Planner
Job Summary
Bloom Ads is growing, and we’re looking for a motivated Media Research Planner to join our team. This role is responsible for conducting in-depth research on audience demographics, media consumption habits, geographic insights, industry trends, and competitor media strategies to support all aspects of media campaigns. The ideal candidate will work closely with media planners and buyers to develop data-driven campaign strategies and provide insights that enhance media planning and buying decisions.
This is an in-office position based in our Woodland Hills office.
Main Duties and Responsibilities
- Leverage tools and resources to conduct in-depth research on audience demographics, media consumption habits, geographic insights, industry trends, and all other relevant subject matter to support every facet of each media campaign.
- Analyze competitor media strategies and market positioning.
- Gather and interpret data from Nielsen, Comscore, TransUnion, Google Analytics, social media insights, and other available sources.
- Develop research reports and presentations to inform media buying and planning decisions.
- Work closely with media planners and buyers to ensure data-driven campaign strategies.
- Utilize tools like Excel, SPSS, Tableau, Salesforce Marketing Cloud Intelligence, and AI-driven analytics for predictive modeling.
- Stay updated on emerging media platforms, ad technologies, and consumer engagement trends.
- Assist in measuring the effectiveness of campaigns through post-campaign analysis and reporting.
Knowledge and Skills Required
- Strong data analysis and research skills, with experience in media metrics.
- Proficiency in media research tools (e.g., Nielsen, MRI-Simmons, Kantar, Google Trends, social listening tools).
- Ability to synthesize complex data into actionable insights.
- Excellent communication and presentation skills.
- Knowledge of advertising and media planning principles.
- Bachelor’s or Master’s degree in Marketing, Communications, Media Studies, or a related field (preferred).
Compensation Range
$65,000 - $85,000 / year (Depending on Experience)
This is the pay range Bloom Ads reasonably expects it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the level of experience, relevant skills, professional certifications, market pay, and demand for the role. Bloom Ads reserves the right to modify this pay range at any time.
Benefits
At Bloom Ads, we invest in you—your well-being, growth, and future.
- Comprehensive medical benefits: health, dental, vision, life, and AD&D coverage
- Generous vacation policy
- Holiday PTO Work-from-Home Fridays
- Company contributions to 401(k) retirement savings
- Paid volunteer hours to support causes you care about
- Professional development opportunities
Extras That Make a Difference
We foster a culture that values connection, learning, and fun!
- Free snacks (mostly healthy!)
- Coffee Thursdays to fuel creativity
- Monthly lunch & learns to expand your expertise
- Quarterly town halls with food, prizes, and company updates
- Team parties and celebrations to recognize achievements
About Bloom Ads
Bloom Ads is a rapidly growing advertising agency that combines world-class media capabilities with cutting-edge statistics. We create innovative, cross-channel media plans tailored to deliver measurable results for our clients. Our collaborative culture prioritizes employee well-being and intellectual curiosity.
We are looking for team players eager to make an impact—on our clients, our company, and their own careers. If you thrive in a dynamic environment that encourages creativity and innovation, Bloom Ads is the place for you.
Join our certified women-owned, fully-integrated media agency specializing in building custom-crafted, cross-channel media plans focused on innovation, creativity, and measurable results.
Additional Information
The job description is intended to convey information essential to understanding the scope of the position and is not exhaustive. Duties may be modified or added based on the needs of the organization.
Travel to and from client and vendor sites in a personal vehicle is required in this position. The preceding functions have been provided as the types of work performed by the employees assigned to this job classification. Management reserves the right to add, modify, change, or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job. This job description does not promise or imply that the functions listed are the only duties to be performed or that the position may not change or be eliminated; the responsibilities are many, various, and not limited to those written in this document.
Salary : $65,000 - $85,000
