Sr Director of Digital and Growth

Bloom Nutrition

IG @Bloomsupps @Marillewellyn

TikTok @Bloomnu

Bloomnu.com

Founded by fitness influencer and entrepreneur Mari Llewellyn, Bloom Nutrition is a quickly growing wellness brand that is committed to offering good-for-you supplements. Made with a premium blend of quality ingredients, all of our products are curated to be as delicious as they are healthy to fuel life daily.

The Bloom team is tight-knit, creative, high performing, and collaborative. Our work environment is an inspiring space where you can thrive as a result. As a young company, there is a huge opportunity for career growth as Bloom continues to expand at a fast pace.

Recognized for our innovation and growth, we're proud recipients of several awards:

🏆 Forbes 30 under 30 (2023)

🏆 Target Partner of the Year (2023)

🏆 LinkedIn's Top Start-Ups (2023 & 2024)

🏆 EY Entrepreneurs of the Year (2024)

🏆 Inc. 5000 Company (2024)

🏆 NewBeauty 100 Wellness Awards (2024)

Position: Sr. Director of Digital and Growth (Omnichannel)

The Role

The Sr. Director of E-commerce & Growth will be responsible for developing and executing a comprehensive omni-channel growth strategy that accelerates Bloom’s DTC and Amazon business while seamlessly integrating with national retail expansion. This role will lead growth marketing efforts, leveraging data-driven decision-making, conversion rate optimization (CRO), and performance marketing to drive customer acquisition, retention, and revenue growth. The ideal candidate will have experience scaling e-commerce at large omni-channel brands and will be a key driver of digital and retail synergy.

Key Objectives & KPIs:

• Achieve >15% revenue growth in Bloom’s e-commerce business (Amazon DTC) in H1 2025 through targeted growth strategies.
• Optimize omni-channel marketing efforts to accelerate new customer acquisition while improving retention and lifetime value (LTV).
• Lead an Amazon and DTC revitalization, ensuring a best-in-class brand presence and seamless digital-to-retail experience by Q2 2025.
• Build a data-driven, high-growth marketing playbook, aligning with business goals and consumer behavior insights.
• Oversee a full-funnel growth marketing strategy, focusing on conversion rate optimization (CRO), paid media, creative execution, and customer retention.
• Develop a 2025 e-commerce business plan, including revenue forecasting, marketing investment strategies, and an omni-channel activation calendar.

Key Responsibilities:

Omni-Channel Growth & E-Commerce Strategy:

• Develop and execute a robust e-commerce growth strategy that drives revenue across DTC, Amazon, and retail partners.
• Overhaul marketing funnels to optimize customer journeys, conversion rates, and digital sales performance.
• Lead growth marketing efforts across all digital and performance channels, ensuring effective customer acquisition and retention strategies.
• Implement omni-channel strategies that leverage retail, DTC, and Amazon synergies to drive incremental growth.
• Lead channel performance audits, including storefront optimization, product listing enhancements, pricing strategies, and competitive benchmarking.
• Develop bundling and product merchandising strategies tailored for e-commerce while aligning with retail execution.
• Own data-driven decision-making by establishing KPIs and refining strategies based on key insights.

Growth Marketing & Performance Optimization:

• Lead and oversee all growth marketing efforts, focusing on conversion rate optimization (CRO), paid media, and performance-driven strategies.
• Drive customer acquisition, lifecycle marketing, and retention programs through digital and CRM strategies.
• Oversee digital marketing investments, partnering with internal teams and agencies to optimize paid media, creative execution, and spend allocation.
• Continuously analyze and improve site performance, refining UX/UI, landing pages, and conversion pathways to maximize revenue.
• Identify opportunities for A/B testing, personalization, and automation to enhance customer engagement and sales.
• Champion a data-first approach, ensuring marketing and growth strategies are backed by consumer insights and analytics.

Omni-Channel Integration & Brand Activation:

• Develop and implement cross-channel growth strategies that connect e-commerce, Amazon, and retail expansion.
• Partner with brand marketing to ensure consistent messaging and execution across all consumer touchpoints.
• Support retail marketing activations, aligning promotional calendars, digital engagement, and DTC traffic-driving strategies to enhance retail sales.
• Collaborate with internal teams to develop and execute pre-seasonal planning and promotional strategies.

Loyalty, Retention & Customer Experience:

• Design and implement loyalty and retention programs that increase repeat purchases and build long-term customer relationships.
• Leverage first-party data and analytics to refine customer engagement strategies and improve lifetime value (LTV).
• Work with CRM and digital teams to optimize email, SMS, and personalization initiatives.

Leadership & Cross-Functional Collaboration:

• Hire and mentor a high-performing, data-driven growth and e-commerce team and agency support
• Oversee growth and omni-channel marketing efforts, ensuring alignment with business, brand, and commercial teams.
• Serve as a strategic partner across marketing, sales, and digital teams, ensuring data-driven decision-making informs all business strategies.

Ideal Candidate Profile:

• Experienced omni-channel growth marketer with a proven track record of scaling revenue across DTC, Amazon, and retail.
• Deep expertise in growth marketing, performance marketing, and e-commerce strategy.
• Data-driven mindset with expertise in analytics, attribution modeling, and conversion optimization (CRO).
• Strong background in paid media, digital advertising, and CRM-driven growth strategies.
• Experience leading high-growth strategies at omni-channel brands where retail is dominant but e-commerce is a key revenue driver.
• Ability to align marketing, data, and sales insights into a clear, executable growth strategy.