What are the responsibilities and job description for the Head of Customer Discovery and Insight position at Bloomberg BNA?
You will drive customer research, customer insights and analysis to drive data driven decision support for the entire organization. You will use quantitative and qualitative online and offline research to support product development, marketing, sales and customer service. You will become a true partner to internal clients, toward the goal of embedding research and insights into all business strategies and processes.
Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group’s policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law (“Protected Characteristic”). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics (“Discrimination”).
What you will do:
- Develop a research strategy for the entire company, including where market research should be institutionalized (e.g., during the product development process, before a new ad campaign launches, etc.).
- Recommend, launch, and manage ongoing customer/user panels.
- Create, execute, and analyze quantitative and qualitative research projects.
- Build insights repositories where stakeholders can easily access relevant data points to support their projects and goals.
- Become the go to expert around market/customer/VOC research programs regardless of where the execution happens (in house or outsourced)
- Build and manage a community of panelists to drive quick pools and insights access across all business units
- Experience designing controlled experiments to test marketing assets (e.g. messaging, creative)
- Experience with competitive intelligence research, designing research processes.
- Create and socialize highly effective reports, that not only determine what is happening (descriptive analysis), but also why it is happening (prescriptive) and what will happen (predictive analytics)
- Be responsible for developing team members, maintaining research quality and assuring research results focus on what the “implications” are for the businesses, vs. “findings”.
- Experience with data science modeling to mine large data inputs and find actionable nuggets of information (e.g. probabilistic models, behavioral patterns)
- Translate strategic and tactical business needs into research requirements.
- Collaborate with business executives to identify knowledge gaps, make recommendations, and help develop research agendas that balance strategic and tactical needs.
You need to have:
- Bachelor’s degree or equivalent experience.
- 15 years of experience in market research, with at least 8 years in a corporate research function.
- 10 years of experience managing a team.
- Academic research experience producing high quality reports
- Expertise in designing, executing, and analyzing results of quantitative and qualitative research.
- Experience working with content marketing, PR and social media teams to amplify the thought leadership impact of the research programs.
Preferred:
- Degree in Market Research
- PhD degree a plus
Equal Opportunity
Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group’s policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law (“Protected Characteristic”). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics (“Discrimination”).
