What are the responsibilities and job description for the Customer Marketing Specialist position at Bloomerang?
A company is looking for a Customer Marketing Expansion Specialist to enhance the customer journey and drive upsell opportunities.
Key Responsibilities
Deliver high-quality customer leads to the Account Management team to build pipeline and achieve goalsImprove reporting for pipeline delivery, defining sources and tactics that boost upsell motionsCollaborate with cross-functional teams to simplify processes and improve upsell conversion rates
Required Qualifications
Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus5 years of experience in customer marketing or lifecycle managementProven track record of managing customer expansion strategiesStrong analytical skills with experience in data-driven decision-makingProficiency in marketing automation tools and CRM systems
