Home Care Marketing Specialist

Job Summary
As a Home Health Marketing Specialist, your primary responsibility will be to generate private pay home care leads through strategic marketing efforts. You will play a critical role in expanding our client base by leveraging your expertise in healthcare marketing and relationship-building with medical professionals.

Responsibilities

• Lead Generation: Develop and implement effective marketing strategies to generate high-quality private pay home care leads.
• Relationship Building: Build and maintain strong relationships with medical professionals, healthcare providers, and community organizations to increase referrals and partnerships.
• Market Analysis: Conduct market research to identify trends, opportunities, and competitive insights within the home care industry.
• Campaign Management: Create, execute, and optimize marketing campaigns to drive lead generation and brand awareness.
• Reporting: Track and report on marketing performance, lead quality, and ROI to ensure goals are met and strategies are effective.
• Collaboration: Work closely with the sales and operations teams to ensure a seamless transition from lead generation to client onboarding.

Skills

• Proven experience in healthcare or home care marketing, with a strong focus on relationship-building.
• Demonstrated success in generating leads and driving business growth in the healthcare sector.
• In-depth knowledge of healthcare marketing strategies, particularly in working with medical professionals.
• Excellent communication and interpersonal skills, with the ability to build and maintain professional relationships.
• Strong organizational and analytical skills, with the ability to manage multiple projects and priorities effectively.
• Self-motivated and results-driven, with a passion for contributing to the success of a dynamic team.

Compensation:

• This is a pay-by-production role with performance-based compensation. Your earnings will be directly tied to the number and quality of leads you generate.

Join us in this exciting opportunity where you can make a significant impact on our brand's success!

Job Types: Part-time, Contract

Expected hours: 20 per week

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Referral program

Schedule:

• Monday to Friday

Experience:

• Home Care Marketing: 1 year (Required)

Work Location: On the road