Marketing Specialist

The Marketing Specialist is responsible for supporting the marketing team in the planning, coordination and execution of marketing campaigns, programs and associated tactics. Work is 20% strategic, 80% transactional. The MS supports a dedicated Marketing Team (LOB) by creating detailed project schedules and managing complex logistics of campaign/program elements such as print materials, media buying/placement, procuring promotional items, and coordination of events. The MS liaises with external vendors to ensure timely and accurate delivery of services and materials and ensures vendors are paid accurately, on-time and on-budget. Additionally, the MS provides traffic coordination for internal, cross-functional projects to ensure clear communication of objectives, deliverables, timelines and status across marketing teams/capabilities. The MS is a key user of Adobe Workfront and helps to design, implement and follow efficient and effective work processes. The MS ensures campaigns/projects run smoothly, achieve their objectives, and contribute to the overall success of the company’s marketing strategy. The MS ensures all marketing activities follow the review/approval process to comply with legal and regulatory requirements.

“This position is eligible to work onsite, remote and hybrid (9 or more days a month on site) in accordance with our Telecommuting Policy. Applicants must reside in Kansas or Missouri or be willing to relocate as a condition of employment.”

• Make a Positive Impact: Your work will directly contribute to the health and well-being of Kansans.
• Family Comes First: Total rewards package that promotes the idea of family first for all employees.
• Dynamic Work Environment: Collaborate with a team of passionate and driven individuals.
• Trust: Work for one of the most trusted companies in Kansas
• Stability: 80 years of commitment, compassion and community
• Balance: paid vacation and sick leave with paid maternity and paternity available immediately upon hire
• Inclusive Work Environment: We pride ourselves on fostering a diverse and inclusive workplace where everyone is valued and respected.

• Blue Cross and Blue Shield of Kansas offers excellent competitive compensation with the goal of retaining and growing talented team members. The compensation range for this role is a good faith estimate, it is estimated based on what a successful candidate might be paid. All offers presented to candidates are carefully reviewed to ensure fair, equitable pay by offering competitive wages that align with the individual's skills, education, experience, and training. The range may vary above or below the stated amounts.

• Supports a Marketing Team: Assists a dedicated marketing team (LOB) with various tasks to ensure seamless operations and the effective implementation of marketing strategies. Contributes to the planning and execution of marketing campaigns, prepares reports and presentations, and manages media buying and placement plans.
• Analyzes Information: Compiles and analyzes data to measure the effectiveness of marketing efforts and provides insights for improvement.
• Project Management: Develops and maintains detailed project schedules, tracking milestones, deadlines, and deliverables. Ensures projects move smoothly through various stages from initiation to completion, coordinating between different departments (clients, marketing, corp comms, UX/DX, creative, etc.).
• Communication: Demonstrates excellent verbal and written communication skills. Serves as a primary point of contact for internal teams regarding project status and timelines. Schedules regular project meetings with internal teams and project stakeholders. Communicates any changes or delays in project schedules promptly and efficiently.
• Documentation & Reporting: Maintains comprehensive records of project timelines, task lists, status updates, and communication logs. Generates and distributes regular project status reports to stakeholders, highlighting progress, upcoming tasks, and any potential issues.
• Administrative Tasks: Handles administrative tasks such as scheduling meetings, managing marketing calendars, and maintaining marketing databases. Tracks expenses and ensures projects stay within budget.
• Vendor Coordination: Coordinates with external vendors and agencies to ensure timely delivery. Ensures POs are fulfilled and paid.
• Program/Event Coordination: Assists in organizing and coordinating events such as trade shows, product launches, and promotional events. Manages logistics, registration, and post-event follow-up.
• Compliance Enforcement: Ensures all components follow and adhere to strict review, approval and documentation processes for CMS, KID, URAC and BCBSKS brand guidelines.

• Marketing Fundamentals: Understanding core marketing principles, including market segmentation, target audience identification, positioning, and messaging.
• Project Management: Strong project management skills to coordinate and execute multiple marketing campaigns simultaneously, ensuring timely delivery and alignment with strategic goals.
• Communication Skills: Excellent verbal and written communication skills for clear and concise information exchange. Strong interpersonal skills to collaborate with team members, clients, and stakeholders.
• Technical Skills: Proficiency in project management software and tools (e.g., Workfront, Asana, Trello, Microsoft Project). Competence in using communication tools and platforms (e.g., email, video conferencing software). Familiarity with marketing tools, software, and platforms (e.g., CRM systems, email marketing tools, social media platforms).
• Analytical Skills: Ability to analyze data and metrics to evaluate campaign performance and make data-driven decisions.
• Organizational Skills: Exceptional ability to manage multiple projects and tasks simultaneously. Strong attention to detail and ability to meet deadlines and maintain accurate records.
• Time Management: Effective time management skills to prioritize tasks and meet deadlines. Ability to work under pressure and manage time efficiently.
• Detail Oriented: Keen attention to detail to ensure accuracy and quality in project deliverables. Ability to conduct thorough reviews and identify potential errors or discrepancies. Meticulous attention to detail to ensure accuracy and quality in all marketing efforts.
• Coordination and Collaboration: Ability to coordinate activities across multiple departments and teams. Capability to foster teamwork and collaboration in a fast-paced environment.
• Adaptability: Flexibility to adapt to changing market conditions, trends, and organizational priorities.
• Dependability: Reliable and consistent in delivering high-quality work on time. Strong sense of commitment to team goals and agency objectives.

• Experience: Entry level to 2 years business experience including marketing, advertising, product marketing, digital marketing, account-based marketing, sales and sales enablement or project management.
• Bachelor's Degree: Bachelor’s degree in marketing, Business Administration, Communications, or a related field. OR 4 years related Marketing/Business experience in lieu of bachelor’s degree.

• Alternating between standing and sitting
• Driving
• Hearing
• Keyboarding
• Kneeling
• Near visual acuity
• Sitting
• Speaking
• Standing
• Walking

• Executes tasks independently
• Learns and memorizes tasks
• Maintains concentration/focus on tasks

• Base pay is only one component of your competitive Total Rewards package
• Incentive pay program (EPIP)
• Health/Vision/Dental insurance
• 6 weeks paid parental leave for new mothers and fathers
• Fertility/Adoption assistance
• 2 weeks paid caregiver leave
• 5% 401(k) plan matching
• Tuition reimbursement
• Health & fitness benefits, discounts and resources