What are the responsibilities and job description for the Communications Program Manager position at Blue Cross of Idaho?
Blue Cross of Idaho is seeking a Communications Program Manager to engage in the development and execution of strategic marketing communications to efficiently support the company's brand across various communication channels, with a focus on social media and additional digital communications priorities.
This position reports to the Director Communications, and is an onsite/hybrid work location at our Meridian Idaho campus.
Required Education: Bachelor’s Degree in Marketing, Communications, Journalism, or business-related field; or equivalent work experience (Two years’ relevant work experience equals one year of college to meet this requirement. If no completed degree, candidates must have 8/ years' experience in addition to the listed required experience, for a total of 13/ years' experience)
Required Experience: 5/ years marketing and/or communications experience, preferably at enterprise-level.
Your day-to-day will look like:
- Create communication programs that promote the company and its products and services through various means, with a focus on digital channels, including: blogs, social media, websites, and other promotional products and materials.
- Work with internal and external partners to support and promote the company’s public image, including collaborating with company community relations activities which are a frequent topic for internal communications and social media.
- Lead day-to-day management of Blue Cross of Idaho's social media channels.
- Support selected internal communications programs and initiatives to support desired company goals, including related to corporate strategy, employee engagement, and evolution of the workforce.
- Ensure communications are in compliance with state, agency, and federal regulations/guidelines.
- Create and/or coordinate the production of advertising and promotional materials based on predetermined marketing themes and messages.
- Establish and maintain corporate identity, design standards, and policies, including desired tone and voice for digital channels.
- Develop the content and produces written and visual communications.
- Create, edit, and proofread text and layout for internal and/or external publications.
Reasonable accommodations
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
