What are the responsibilities and job description for the Marketing Lead Job at Blue Heron Capital, LLC in Columbus position at Blue Heron Capital, LLC?

Marketing Lead

About Redi Health

Redi.Health was founded in 2021 with the goal of providing patients with limiting chronic diseases the ability to better navigate and take control over their health. Redi’s initial product provides a novel integration with pharmaceutical manufacturers that seamlessly connects patients with the brands that treat their condition(s). This fully digital experience creates the ability for manufacturers to provide frictionless and digital support to patients. This support ranges from financial assistance to medication adherence and education material, and tailored tools that help manage certain conditions.

More Patients, Better Outcomes.

Role Overview

As Marketing Lead, you will play a pivotal role in driving Redi Health’s marketing initiatives. This position is ideal for someone with a passion for healthcare marketing and a proven track record of executing successful campaigns across various digital and personal channels. You will work closely with our strategy, sales, and product teams to develop strategies, create engaging content, and support campaigns that build brand awareness, attract leads, and foster customer loyalty.

Why this role?

Immediate impact : You will be the owner of your subject matter and jump-in immediately to accelerate marketing tactics.
Join a team that values empathy and diversity : Redi.Health is an organization of active, passionate, and fun individuals that are diversely skilled and full of EQ.
Become part of a mission to create a health platform for all : No disease or condition is the same and treatment can be more than just a pill and a glass of water. Redi strives to build a scalable healthcare approach that can be tailored to any patient, anywhere.

What will you do?

Campaign Development & Execution : Assist in the creation, execution, and optimization of multi-channel marketing campaigns (email, digital, social media, paid ads, etc.) to support Redi.Health’s objectives.

Content Creation & Strategy : Collaborate with the marketing and design teams to develop compelling content for blogs, websites, newsletters, case studies, and social media platforms.

SEO & SEM Optimization : Conduct research, implement SEO best practices, and assist with Google Ads campaigns to drive targeted traffic and improve search engine rankings.

Analytics & Reporting : Track, analyze, and report on key performance metrics of marketing campaigns to measure success and make data-driven recommendations for optimization.

Social Media Management : Develop and manage social media content calendars, create posts, and engage with followers to grow Redi.Health’s online presence.

Lead Generation & Nurturing : Collaborate with the sales team to generate high-quality leads, develop email nurture campaigns, and convert prospects into customers.

Brand Consistency : Ensure all marketing materials and communications maintain a consistent voice and messaging that aligns with Redi.Health’s brand values and identity.

Marketing Agency Partnership : Collaborate with marketing agency to ensure timely execution and quality output of agency-led marketing tactics.

Experience

3-5 years of experience in marketing, preferably in the healthcare or technology sectors.

Skills

Strong written and verbal communication skills.

Proficiency in digital marketing tools (Google Analytics, SEMrush, HubSpot, etc.).

Familiarity with SEO and SEM strategies.

Experience with social media platforms and content management systems (CMS).

Basic knowledge of email marketing and automation tools (Mailchimp, Marketo, etc.).

Strong analytical mindset with the ability to measure and optimize marketing campaigns.

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field.

Other

Creative, detail-oriented, and able to work independently and collaboratively across multiple departments in a fast-paced environment. Passion for healthcare technology and improving patient care is a plus.

Preferred Qualifications

Experience with healthcare marketing or familiarity with healthcare and regulations (HIPAA, etc.).

Knowledge of paid media strategies, including Facebook Ads, LinkedIn Ads, and Google Ads.

Graphic design experience or proficiency with design tools (Canva, Adobe Creative Suite, etc.).

Experience with Pharmaceutical Manufacturers (Medical, Legal, Regulatory approval processes).

Why will you love this role?

You will have immediate impact from day one. We are a young company and every single team member will have ownership and a say into how we build and scale the business.

Open and transparent team culture and environment.

Competitive salary and equity package. Unlimited and flexible PTO. Extensive benefits package : Medical, Dental, and Vision insurance covered at 100%.

Paid maternity and paternity leave.

Optional 401k match up to 4%.

Consistent learning and mentorship opportunities.

For roles based in Columbus, Ohio : Awesome office location and setup, inclusive of paid downtown parking and lunch.

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