What are the responsibilities and job description for the Director of Resort Public Relations position at Blue Mountain Resort?
About the Role: As a seasoned public relations professional, you will develop and execute comprehensive strategies to elevate the brand reputation of Blue Mountain Resort. This pivotal role requires strong media relations skills, excellent written and verbal communication, and the ability to work independently and as part of a team.
Key Responsibilities include:
- Media Relations: Craft compelling press releases, media kits, and other promotional materials that highlight our resort's features, events, and initiatives.
- Influencer Marketing: Collaborate with social media teams to ensure consistent messaging and amplify public relations efforts across various digital platforms.
- Crisis Communication: Develop and implement crisis communication plans to address potential issues and protect our resort's reputation.
Required Skills and Qualifications include:
- Bachelor's degree in Public Relations, Journalism, Communications, or a related field.
- Minimum 5 years of experience in public relations, with a focus on travel, tourism, outdoor winter/summer recreation, or hospitality.
- Strong organizational and time management skills, with the ability to adapt to a fast-paced environment and manage multiple projects simultaneously.
