Head of Marketing

Blue Nile is a leading company of certified diamonds, engagement rings and fine jewelry. Our standards are amongst the highest of all jewelers, while we prioritize customer experience and extraordinary value while leading the industry in quality, product, and style.

We are seeking a highly skilled Head of Performance Marketing to lead our in-house marketing team. Reporting directly to the Chief Marketing Officer (CMO), the ideal candidate will have full responsibility for the marketing budget and oversee team leaders across various marketing disciplines. This role emphasizes strong performance marketing and requires a strategic thinker with a proven track record in driving customer acquisition, engagement, and retention through both digital and offline channels.

Responsibilities:

• Develop marketing stories that focus on customer insight; both qualitative and quantitative, around motivations, behavior, attitudes, latent needs, and will lead to customer action while aligned with business goals
• Ideate and pitch integrated marketing briefs, working with cross functional teams to leverage data and determine campaign goals that align with customer
• Operationalize integrated campaigns in collaboration with marketing channel specialists (such as affiliates, email, social, digital paid and organic, digital video, and programmatic)
• Establish clear processes for efficient workflow and communications that will increase efficiency and align with companies KPI's
• Elevation of all marketing campaigns and strategies to provide optimization for the company's revenue and growth
• Manage end-to-end campaign development, working closely with cross-functional teams to ensure timelines and strategies are exceeded
• Lead and inspire a high-performing marketing team, while fostering a culture of innovation, accountability, and collaboration
• Analyze and understand the business impact driven by integrated campaigns to establish marketing metrics and forecast long-term growth
• Drive optimization strategies with cross-functional teams (traffic, site, pricing/promotion, and merchandizing) that provide Blue Nile with a competitive advantage
• Deliver regular reporting that provides insight on efficiency of integrated campaign investment for stakeholders across the business, optimizing evergreen campaigns and using learnings to inform future initiatives
• Improve the customer experience with data driven recommendations and enhancements
• Continuously stay abreast of industry trends, competitor activties, and using their knowledge to identify opportunities of growth
  
  
  

Requirements

• Bachelor's degree in business, marketing, or related quantitative field
• 10 years of marketing experience, with at least 2 years of experience strategizing and executing integrated marketing campaigns
• Ability to independently develop strategy and overall business growth
• Proficiency in overseeing and managing multiple marketing channels
• Self-starter with the ability to prioritize tasks, manage time and to deliver quality results within tight timelines
• Proven experience of managing teams successfully to achieve company goals and standards
• Previous experience of working with RTB, performance marketing (search, display, social, etc.) and therefore comfortable with undertaking granular analysis and challenging convention
• A proven ability to maintain a balance between innovation and execution. Must be able to think outside the box while also staying realistic
• Analytical and curious while making clear strategic recommendations
  
  
  

Benefits

At R2Net, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:

• Paid time off
• Medical, Dental, Vision and Prescription Insurance
• 401(k) Retirement Plan with company match
• Flexible spending account/Health savings account
• Tuition Reimbursement
• Employee discount
• Parental leave
• Life insurance
  
  

Annual base pay: $215,000 - $240,000. Final pay rate shall be determined and is based on experience and qualifications.

R2Net will not consider sponsoring a new qualified applicant for employment authorization for this position.

Additional Information: R2NET INC. is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable federal, state or local law. R2NET INC. will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.