On-Premise Red Bull Brand Manager

Description

On-Premise Red Bull Brand Manager

Join the Blue Ridge Beverage Team!

Blue Ridge Beverage Company, Inc., a leading distributor of beer, wine, and non-alcoholic beverages in Central and Southwest Virginia, is looking for a full-time On-Premise Red Bull Brand Manager to help grow our business at our Salem office.

The On-Premise Red Bull Brand Manager grows the Red Bull brand by building and maintaining relationships with customer accounts and executes Red Bull business initiatives across the Company’s geographic footprint.

Job Type: Full-Time

Benefits:

• Comprehensive Medical Insurance, including health, dental, prescription, and vision care.
• Paid time off plus 3 scheduled paid holidays and 3 floating holidays.
• Basic Life and AD&D Insurance.
• Short-term and Long-term Disability.
• Flexible Spending Accounts for health care and dependent care.
• Voluntary Benefits including Accident Insurance, Critical Illness, Life with Long-term Care, and Hospital Indemnity.
• 401(k) Retirement Plan with employer contribution.

Duties & Responsibilities:

• Develop Red Bull image building strategies through relationship development, support, and innovation. 
• Build strong relationships within customer accounts in the on-premise channel, and identify opportunities to increase visibility and profitability. Visit the top 25 accounts quarterly to strengthen relationships and identify opportunities. 
• Maintain all tracking and reporting required by Red Bull North America (“RBNA”) and coordinate with the sales force to ensure accuracy. Build and present the business plan and results monthly to RBNA management and the Company senior management team.
• Execute all incentives and national promotions for mandated accounts. 
• Update the point of sale (“POS”) in the market on a regular basis to ensure all accounts have the most up-to-date signage, and that equipment is fully functional and clean.
• Monitor competitive activity across accounts and inform Company management of all activity involving space allocation changes, equipment placements/removals, and new items. Act in these accounts against competitive activity to protect our business.
• Perform account surveys as needed, to include RBNA and competitors’ pricing, type of products being sold, and freshness.
• Coordinate with Company and RBNA staff, as needed, including but not limited to cold calling, coaching, training, and documentation processes. 
• Monitor inventory of on-premise POS and equipment, including all aspects of Red Bull identified equipment.
• Ensure that equipment agreements between the Company and customer accounts are completed and filed.
• Increase core distribution for the channel by monitoring any SKU voids and coordinating with accounts to fill.
• Coordinate with Company leadership and sales teams across the entire footprint to ensure all customer accounts are compliant with RBNA and Company Red Bull programs and directives.
• Other duties as required.

Relationships & Roles:

• Maintains professional internal and external relationships throughout the company.
• Demonstrates a high level of integrity.
• Interacts and collaborates with company employees at all levels in a respectful manner.
• Leads by example, builds trust, values others, and communicates effectively with others in a team environment.
• Demonstrates sense of urgency in accomplishing goals and objectives.
• Demonstrates flexibility and ability to work nights and early mornings as training, team-building, and other circumstances dictate.

Qualifications

Minimum Qualifications:

• Associate’s degree; or an equivalent combination of education and experience.
• 3 years of relevant sales or marketing experience.
• Ability to articulate distinct brand and product attributes and competitive position.
• Excellent listening, negotiating and presentation skills with retailers and community partners.
• Demonstrated success in setting priorities; exceptional analytic, organization, and problem-solving skills; strong ability to multi-task across diverse projects, issues, and scenarios, with the ability to pivot quickly.
• Demonstrated experience in sales planning and execution metrics.
• Strong computer skills, including proficiency in Microsoft Office suite.
• Ability to work in a team-based, collaborative environment with employees at all levels.
• Must possess a valid driver’s license and maintain an acceptable driving record.
• Demonstrated continuous improvement in areas of responsibility.
• Availability to travel, up to 50%.

Must be able to pass a pre-employment drug screen that includes THC.

The following list of physical requirements are required to perform the entire job: standing; walking; sitting; stooping; fine finger and hand manipulation; speaking clearly; hearing so as to be able to maintain conversation; seeing so as to be able to read and to drive a vehicle; and lifting, moving and carrying up to 25 lbs.

EOE