What are the responsibilities and job description for the Paid Search Manager position at Blue Route Marketing?
Company Description
Blue Route is a digital marketing agency that offers an honest approach to successful digital marketing, with Fortune 500 experience and big agency expertise, delivered with care, commitment, and the passion of small business owners.
Role Description
This is a full-time remote role for a Paid Search Marketing Manager. This role will be responsible for building, managing and optimizing Paid Search advertising campaigns across multiple platforms. Additionally, this role will provide clients with strategy, account management and industry best practices. This role will also oversee the development of ad copy and test plans, pixel tracking, merchant center and all feed related campaigns.
Qualifications
- Bachelor's degree in Marketing, Advertising, or related field
- 3 years experience in pay-per-click advertising
- Proven track record of successful campaign management and optimization
- Primary Expertise in Google & MSN
- Secondary Expertise in Meta is a plus
- Experience with all things search & shopping including pmax and other google campaign types
- Familiarity with analytics tools and digital marketing analytics, such as Google Analytics and Adobe Analytics
- Excellent communication and collaboration skills
- Proven experience creating presentations and presenting to clients / leadership
- Self-starter with the ability to work independently in a fast-paced environment
Additional Information