What are the responsibilities and job description for the Marketing Campaign Specialist, Senior - Member Acquisition position at Blue Shield of CA?
Your Role
The Commercial Member Acquisition marketing team is looking for a dynamic marketing professional to join us as the Marketing Campaign Specialist, Senior - Member Acquisition. The team are passionate marketers at heart - driven to create the most compelling member experience so that Blue Shield is the health plan carrier of choice during open enrollment. The Marketing Campaign Specialist, Senior - Member Acquisition will report to the Premier Accounts Marketing Manager and will work closely with our Marketing Strategy team located throughout California.
Your Knowledge and Experience
- Requires a bachelor's degree or equivalent experience
- Requires at least 5 years of prior relevant experience in digital marketing (websites, email, social, etc.)
- Requires experience with project management and organizational skills with attention to details
- Health insurance experience strongly preferred
- Experience with copywriting with an agency or brand strongly preferred
- Experience with MS Office (Excel, PowerPoint, and Word) and other tools (Jira, Workfront) strongly preferred
- Experience with HTML and video editing a plus
- Ability to collaborate with cross-functional teams, such as creative and marketing, account managers, and external partners
- Ability to leverage data to optimize campaigns and recommend KPIs (key performance indicators) to meet goals, objectives, and reports to management
External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.
