What are the responsibilities and job description for the Marketing Campaign Specialist, Senior - Member Acquisition position at Blue Shield of CA?
Your Role
The Commercial Member Acquisition marketing team is looking for a dynamic marketing professional to join us as the Marketing Campaign Specialist, Senior - Member Acquisition. The team are passionate marketers at heart - driven to create the most compelling member experience so that Blue Shield is the health plan carrier of choice during open enrollment. The Marketing Campaign Specialist, Senior - Member Acquisition will report to the Premier Accounts Marketing Manager and will work closely with our Marketing Strategy team located throughout California.
Your Knowledge and Experience
- Requires a bachelor's degree or equivalent experience
- Requires at least 5 years of prior relevant experience in digital marketing (websites, email, social, etc.)
- Requires experience with project management and organizational skills with attention to details
- Health insurance experience strongly preferred
- Experience with copywriting with an agency or brand strongly preferred
- Experience with MS Office (Excel, PowerPoint, and Word) and other tools (Jira, Workfront) strongly preferred
- Experience with HTML and video editing a plus
- Ability to collaborate with cross-functional teams, such as creative and marketing, account managers, and external partners
- Ability to leverage data to optimize campaigns and recommend KPIs (key performance indicators) to meet goals, objectives, and reports to management
