What are the responsibilities and job description for the Director of Digital Marketing position at Blue Signal Search?
Our client is an organization committed to create a fostering and nurturing environment that prioritizes the well-being of its dedicated employees, ensuring its team members can carry out their critical roles with confidence and resilience. By providing a highly qualified and trauma-trained staff, our client places a strong emphasis on employee wellness and support to mitigate the effects of secondary trauma.
The Director of Digital Marketing will play a pivotal role in developing and leading comprehensive digital marketing strategies to increase visibility, drive engagement, and elevate donor acquisition. This role requires a seasoned leader with a passion for digital marketing, a proven track record of success, and a commitment to driving results across digital channels.
This Role Offers:
- Competitive salary and comprehensive health benefits.
- Professional growth opportunities and certifications.
- Manageable caseload for quality client care.
- Supportive team and Clinical Manager.
- Opportunities for personal and career development.
- Contribution to making a real difference in the community.
Focus:
- Develop and implement a strategic digital marketing plan that drives revenue growth, enhances brand awareness, and attracts a younger donor demographic.
- Oversee the management of digital marketing campaigns across multiple channels including paid media, SEO, email marketing, public relations, and affiliate programs.
- Analyze performance metrics, including KPIs, conversion rates, and engagement, to continuously optimize digital strategies and campaigns.
- Work closely with external agencies and vendors, ensuring their digital marketing efforts are aligned with organizational goals, budget, and timeline.
- Lead and mentor a high-performing digital marketing team to achieve success in digital campaigns and key initiatives.
- Manage the optimization of the organization's website, email marketing platforms, and digital donor acquisition funnels.
- Lead data-driven decision-making by utilizing analytics platforms (Google Analytics, etc.) to assess campaign performance and identify areas for improvement.
Skill Set:
- Bachelor’s degree in marketing, communications, or related field.
- 8 years of experience in digital marketing, with at least 3 years in a leadership or managerial role.
- Proven track record of leading successful digital marketing campaigns and driving measurable results.
- Expertise in SEO, SEM, social media marketing, paid digital advertising, email marketing, and analytics.
- Experience with platforms such as Google Analytics, WordPress, Meta Business, MailChimp, and Asana.
- Strong analytical skills with a focus on performance metrics and optimization strategies.
- Leadership skills with the ability to manage and motivate a team in a fast-paced, dynamic environment.
- Passion for mission-driven work, with experience in the nonprofit sector a plus.
- Ability to handle confidential information and maintain discretion at all times.
About Blue Signal:
Blue Signal is an award-winning, executive search firm specializing in various specialties. Our recruiters have a proven track record of placing top-tier talent across industry verticals, with deep expertise in numerous professional services. Learn more at bit.ly/46Gs4yS
Salary : $110,000 - $130,000
