What are the responsibilities and job description for the Principal Analyst position at Blue State?
What we offer
As Principal Analyst, you serve as Analytics Lead and subject matter expert on projects and retainers. You are highly adept at using data, statistics, strategic insights, and your knowledge of data management, data warehousing, and digital channels-including CRM, email, media (both paid and owned)-to reach clients' goals. You are expected to work on complex accounts with ambitious goals and, at times, ambiguous challenges, and to meet those challenges with innovative solutions and deliverables.
You provide coaching-training new staff, helping to shape and standardize deliverables, and sharing technical knowledge and strategic expertise across the agency as a whole as well as externally.
The company
Blue State is a purpose-driven agency. We partner with leading causes, brands, and campaigns and create real change. From UNICEF and Patagonia to Amnesty International and Oxfam, we transform how brands and causes raise money, influence policy, build platforms, and grow communities of supporters. Led by the most creative and analytical minds from the political, nonprofit, and brand worlds, Blue State is an independent agency and has 150 employees in the US and London.
A day in the life
- Collect and analyze data to serve the needs of your client portfolio, including but not limited to : web traffic and user behavior, email messaging statistics, paid media performance, and social media trends
- Transform your analysis observations into insights and actionable strategic recommendations for fundraising, marketing, and communications programs
- Develop scalable industry best practices, and drive core insights from data to suggest, create, and execute multivariate or A / B tests that drive fundamental improvements
- Work collaboratively with a cross-disciplined team of creative directors, copywriters, designers, strategists, and account managers as a leader in your craft on client engagements
- Plan measurement strategies for key performance indicators, develop and execute testing plans, and monitor existing properties to ensure all tracking and data collection works properly
- Provide strategic leadership on analytics projects and act as the senior expert on analytics, data management, and data fidelity issues
- Develop effective and persuasive presentations, dashboards, and memos demonstrating the value of our work for client teams, business development, and partners
- Knowledge of performance marketing across grassroots fundraising, website strategy, supporter mobilization, customer engagement, and brand strategy
- Stays current on discipline trends and industry standards, identifies new frameworks, tools, platforms, and methodologies, and finds ways to implement them in our work.
- Identifies opportunities to expand our Analytics offerings to meet business needs of clients and potential clients.
- Partners with leaders at Blue State to integrate our services and deliver stronger work.
- Assist with coaching and mentorship of analysts located across offices
- Work with Analytics Team leadership to identify offering, product, and project opportunities
- Promote and cultivate skill development and professional growth of members of the team
The team
The Analytics team is the backbone of our agency, supporting efforts and people that span web development, email, social media, design, and paid media. This is a team that challenges the status quo and pushes us all to move toward better results, whether that's money raised or actions taken or perceptions changed. So, if you geek out over data, want to develop groundbreaking digital campaigns that will inspire and affect change, and work with people who are talented and passionate about what they do, then let's talk!
What we offer
We approach in-office working with a hybrid model. On-site presence is welcome for US staff who are within commuting distance of the NY or DC office. Managers retain discretion to require in-person attendance for folks on their discipline or client teams as necessary, including for those whose roles require them to be in person.
The salary range for this position is $107,000 - $130,000; compensation will be commensurate with experience.
Some things we're looking for
At Blue State, diversity is a necessity, not a nice-to-have. We encourage those from underrepresented communities - women, people of color, LGBTQIA , immigrants, those with disabilities and people at all the intersections in between - to apply. Even if you don't think your current skill set checks every box, but this role seems to align with your strengths, we want to hear from you.
Blue State is committed to creating an inclusive and accessible application and interview process. If you would like to request a reasonable accommodation for a disability, including the use of AI tools throughout the hiring process, please contact us at recruiting@bluestate.co with the subject line : Accommodation Request to get started.
Your privacy is important to us. You can find out more information on how we handle your data for recruiting purposes in our Privacy Policy for Recruitment.
Salary : $107,000 - $130,000
