Strategist, Content & Campaigns

What to know

Mobilize action for the causes that count. In this role, you'll ideate, write and execute impactful and creative digital fundraising and mobilization campaigns for a range of 3-5 clients. Campaigns range from advocacy to fundraising, campaigns to customer engagement work, for a variety of clients including major nonprofit and advocacy organizations.

The bulk of our digital practice is concentrated on email, but paid media, SMS, and direct mail are increasing areas of focus.

The company

Blue State is a purpose-driven agency. We partner with leading causes, brands, and campaigns and create real change. From Google and UNICEF to Amnesty International and Oxfam, we transform how brands and causes raise money, influence policy, build platforms, and grow communities of supporters. Led by the most creative and analytical minds from the political, nonprofit, and brand worlds, Blue State is an independent agency and has 150 employees in the US and London.

The team

This role will sit within our Content and Campaigns team, a team made up of talented digital fundraisers and advocacy experts. Our resumes boast diverse backgrounds in advertising, political campaigns, journalism, nonprofit marketing and much more. Writing great copy is at the heart of what we do, but we are so much more than copywriters -- we develop campaign strategies, brainstorm creative, develop testing plans, collaborate with designers and are never above a terrible pun. In short, we have a lot of fun while helping our clients change the world.

A day in the life

• Develop cross-channel digital campaigns (everything from concepts to calendars to copy) that mobilize audiences to donate, advocate, engage and more.
• Write succinct and persuasive copy for email, paid media, and related channels.
• Work closely with analysts, strategists and paid media planners to develop A/B tests and optimize campaigns.
• Collaborate with designers to bring ideas to life through beautiful graphics and copy.
• Collaborate with email producers working on platforms like EveryAction to target key audiences and innovate new tactics for converting donors.
• Manage rapid response moments.
• As part of a team, pitch concepts and present plans to client stakeholders.
• Maintain deep knowledge of the social, political and economic issues that impact your clients as well as continual education within your discipline.
• Stay aware of the latest digital campaign trends, and develop a POV on how/whether our clients should take advantage of them to push their programs forward.
• Advance knowledge and professional development across the Content and Campaigns team by attending conferences and workshops, and contributing to team meetings.
  
  

What we offer

• Unlimited time-off (inclusive of sick, personal, and vacation days)
• $1,000 annually in professional development funds
• Competitive health, dental, and vision insurance
• Inclusive family planning coverage, including fertility, surrogacy, and adoption benefits
• Flexible and health savings accounts
• 401K & employer match
• Generous paid holiday schedule
• 12-week fully-paid parental leave for all parents-to-be
• Short-term and long-term disability insurance
• Pre-tax commuter benefits
• Remote work flexibility
  
  

We approach in-office working with a hybrid model. On-site presence is welcome for US staff who are within commuting distance of the NY or DC office. Managers retain discretion to require in-person attendance for folks on their discipline or client teams as necessary, including for those whose roles require them to be in person.

The salary range for this position is $72,000-$80,000; compensation will be commensurate with experience.

Some things we're looking for

• 3 years experience in digital fundraising, advocacy, product growth or similar
• A passion for progressive causes
• A desire to take ownership and lead projects from start to finish
• Impeccable writing skills and a desire to do that writing -- we produce a lot of copy!
• An equal interest in strategy and creative work
• Familiarity with email tools such as Salesforce Marketing Cloud, EveryAction, or Luminate is essential
• Empathy, communication, respect, and the ability to act as a role model at Blue State
• Experience with paid media or SMS campaigns is a plus!
  
  

At Blue State, diversity is a necessity, not a nice-to-have. We encourage those from underrepresented communities — women, people of color, LGBTQIA , immigrants, those with disabilities and people at all the intersections in between — to apply. Even if you don't think your current skill set checks every box, but this role seems to align with your strengths, we want to hear from you.

Blue State is committed to creating an inclusive and accessible application and interview process. If you would like to request a reasonable accommodation for a disability, including the use of AI tools throughout the hiring process, please contact us at recruiting@bluestate.co with the subject line: Accommodation Request to get started.

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