Regional Marketing Manager

Division : Blue Water DevelopmentLocation : Ocean City, MD CorpWorkplace : On-SiteEmployment type : Full timeTravel % : 10%Salary range : $50,000 - $70,000Blue Water Hospitality is a growing organization that is always looking for enthusiastic team members to join its journey!Since its establishment in 2002, Blue Water has rapidly become a leader in the hospitality industry. We invest, develop, and manage RV resorts, campgrounds, hotels, and attractions. We have a range of accommodations, from cozy campsites to water parks to lavish hotel suites, and we pride ourselves on creating exceptional guest experiences.If you share our passion for providing memorable guest experiences, we invite you to “Dive into Blue Water” and join our growing team!INTRODUCTION TO ROLE An independent, take-charge professional is responsible for developing, coordinating, and executing marketing strategies across an assigned portfolio. Must be able to meet tight deadlines with little supervision and be willing to work occasional evenings and weekends. The Regional Marketing Manager should have a passion for helping the assigned portfolio, increasing its relevance in today’s increasingly digital world, providing outstanding customer service, being an enthusiastic professional, and being able to build relationships with all properties, vendors, and partners. The position is responsible for managing marketing budgets and associated revenue for each entity. This position can be fully remote, hybrid, or in Ocean City, MD.Who We Are Looking For Entrepreneurial mindset with strong communication skills, both written and verbalStrong understanding of Google Analytics, social media, and Email MarketingStrong project management skills; able to work independently on multiple assignments while maintaining high-quality results; deadline- and detail-oriented.Able to work collaboratively with a team and independently without supervisionStrong creative vision with an understanding of business objectives and budgetingPositive, can-do attitude; flexibility, adaptability, and business acumenBasic understanding of graphic designSalesforce Marketing Cloud knowledge a plusHospitality experience a plusWhat You Will Work On Reasonable accommodations may be made to enable individuals with disabilities to perform and assign the essential functions outlined below.Regional Marketer over the assigned portfolio, their region, guests, and amenitiesResponsible for the creation and management of portfolio strategic marketing playbook, marketing budget, and associated key performance indicatorsResponsible for all marketing request forms generated from the portfolio and providing timely feedback and updates on assignments.Creates open and dynamic dialogue between operations and marketing to effectively communicate all marketing requests and needs.Strategically advises on which marketing channels would best deliver results, including making spend-per-channel recommendations.Oversees all marketing channels per assigned region of properties - email, digital, social, PR, blog content topics, photo / video shoots, graphic design, etc. and provides month-over-month analytics and ROI reportsResponsible for oversight of the creation, design, and execution of all marketing materials associated with the assigned portfolioSupports execution of brand initiatives and strategies; thinks creatively and outside the box to initiate fresh, compelling, and creative concepts.Abides by brand standards in the development of all campaigns and materials.Provides direction content and approvals for social media to outsourced marketing partners on a complete monthly calendar basisAbility to create ads and / or provide instructions for rectifying monthly social ad spending to outsourced vendors.Responsible for curation and management of on-property photo / video needs, including shot list creation, channel specifications, and coordination of scheduling for any vendor stays / needs while on-siteResearch geographic and demographic information of assigned portfolio and create plans for new tactics and media buysIdentifies and contributes best practices, new technologies, and initiatives to the overall marketing teamVisit each assigned property 1x / a yearPerforms other duties as assignedProvides regular and reliable attendanceWho You Will Work With The Regional Marketing Manager reports to the Director of Marketing and the Chief Marketing Manager and works closely with the Marketing Team.What You Bring Bachelor's degree in marketing, Arts, Graphics, Communication, or a related fieldMulti-property, multi-store, or regional experience in marketing or digital marketingMinimum of 3 years of experience with integrative marketing technologiesPhysical Requirements This is a largely sedentary role; however, some frequent sitting or standing is required. The ability to read and interpret writing in color is required. Dexterity is also required to operate computers and related tools. Some travel is required!Blue Water is raising the standard of excellence and innovation in real estate development and hospitality with every entity brought on board.Blue Water Development Corporation is committed to the principles of equal employment opportunity and to making employment decisions based on merit. We are also committed to complying with all Federal, State, and local laws providing for equal employment opportunities and all laws related to terms and conditions of employment.#J-18808-Ljbffr

Salary : $50,000 - $70,000