What are the responsibilities and job description for the Amazon Advertising Strategist position at Blue Wheel Media?
Blue Wheel is a new breed of omni-channel digital commerce agency that services brands “from click to ship.” Blue Wheel’s core solutions range from front-end marketing and advertising and creative services to back-end support and fulfillment across direct-to-consumer, e-retail, and marketplaces - all under one roof. Blue Wheel’s best-in-class services are powered by proprietary advertising and reporting & analytics technology, Companion.
Your Role:
As a Marketplace / Ecommerce Strategist you will be a key player in growing clients’ business and continuously innovating strategy across Amazon and other marketplaces. Your day to day will be a mix of:
-Using your expert, up-to-date grasp of Amazon marketing strategies & best practices to manage campaigns from concept to execution to analysis.
-Collaborating & communicating with internal and external account stakeholders on current performance and new testing opportunities.
-Budgeting & reporting on your accounts and implementing optimizations that will help track towards your client’s goals.
-Building relationships with clients and establish yourself as an expert across Amazon, Walmart, Target and/or other retail marketplaces.
-Enhance Blue Wheel’s strategic and service offering by creating and implementing strategy to support client business goals.
-Work with the Blue Wheel Marketing team to create case studies.
Knowledge & Experience Requirements:
-2-3 years experience directly building, optimizing, managing and reporting out on -Amazon and DSP platforms advertising strategies.
-Proficient in developing advertising strategy and recommendations for Amazon advertising.
-Experience with leveraging AMC reports to support performance insights and AMC -Custom audiences to improve targeting and overall performance.
-Proficient in marketing funnel and how to develop strategy to support the brand goals
-Understanding greater business objectives and how omnichannel strategy can support overall business goals.
Preferred but not required:
-Experience pulling AMC reports and developing AMC audience strategies
-Experience on additional retailer platforms i.e. Criteo, Wayfair, The Trade Desk, Walmart etc.
-Experience with non-endemic media management and strategy from Amazon DSP
Responsibilities Include:
-Work with internal Client Services, Marketplace Ad Ops and other teams to develop and present strategic plan that works to achieve client goals.
-Join meetings with internal teams and provide POV and recommendations on how Retailer Marketplaces can support client overall business goals.
-Join and present on advertising client meetings, QBRs with external clients to share performance, insights, optimizations and recommendations
-Build out and update reporting to track client goals
-Create strategy and implementation plans for Ad Ops team to create and launch campaigns based on approve plan prior to launch
-QA Campaign structure and set up before launch
All creatives are approved
Budgets set properly with proper flight dates
-Ongoing performance and budget tracking
Bi-weekly Optimizations & reporting
-Support internal team with the development and maintenance of Creative and Strategic best practices on across Retailer Marketplaces.
-Support with Amazon Partnership by attending meetings and providing product feedback and testing opportunities.
-Keep up to date on Retailer Marketplace product updates and trends in the industry and share with wider team.
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Salary : $50,000 - $55,000
