Director of DTC (Digital Marketing Agency)

Blue Wheel is a new breed of omni-channel digital commerce agency that services brands “from click to ship.” Blue Wheel’s core solutions range from front-end marketing and advertising and creative services to back-end support and fulfillment across direct-to-consumer, e-retail, and marketplaces - all under one roof. Blue Wheel’s best-in-class services are powered by proprietary advertising and reporting & analytics technology, Companion.

Position Summary:

As Director of DTC this role manages and oversees Blue Wheel media investments across paid social, search and programmatic for our growing book of business. This position is responsible for owning/driving our channel strategy and team execution for our clients as well as managing a team of Account Managers (12-14). Additionally, this role would be asked to drive innovation and continuous improvement based on industry trends and client demands.

Key Responsibilities:

● Own and Implement a Best-In-Class DTC Advertising Strategy

○ Audit, assess and enact change in pursuit of DTC Advertising excellence.

○ Understand current methods and mindsets, and improve standards to best-in-class DTC practices

● Oversee DTC Activation Team

○ Conduct regular meetings and 1:1s, manage work fulfillment and account management demands

○ Maintain working knowledge of projects without being drawn into detail; maintain holistic view both strategically and operationally

○ Upskill where necessary; nurture team growth, development and training

○ Manage resources against scopes ensuring efficient headcount for profitability

● Service Line Effectiveness and Performance

○ Maintain reporting and analytics that properly interrogates and managed media

performance and related metrics

● P&L Management

○ Build and own revenue and cost related P&L items to ensure company is primed for growth while ensuring profit margins targets are achieved

● Internal and External Account Escalation

○ Serve as senior point of escalation to address agency or client needs for positive

issue resolution

● Service Delivery Innovation

○ Ensure all service operations reflect best practices to match the speed of digital marketing and industry trends; maintain environment of continuous innovation

○ Maintain relationships with channel vendors and industry leaders to ensure knowledge and adoption of new opportunities and offerings

● Business Development

○ Participate in pitches or sales calls, QBRs and POAs as needed for top tier

clients and enterprise agency efforts

● Represent Department & Capability

○ Create standardized reporting system and cadence which allows COO and adjacent executive team members to understand the vision and trajectory of our DTC offering

Accountability & KPIs:

● Department revenue and budget to plan including client retention and media spend pacing

● Clients to Forecast (Spend Ad Performance)

● Individual department performance KPIs

Experience:

● 10 years experience managing teams of 10 Paid Media practitioners, preferably at a growing agency

● Experience with navigating, servicing, and growing enterprise-level Paid Media engagements

● A dynamic performance-marketing mindset for D2C, a clear POV on what is needed to drive

performance success and curiosity for what’s ahead in the Paid Media industry for D2C.

● High emotional intelligence and ability to work across teams with different types of individuals

● Ability to understand the details of client goals and be able to translate into broader strategic campaigns for leadership and the greater team

● Ready to pivot based on priority shifts or industry changes and can anticipate change

● Clear communicator with strategic insights and the ability to create buy-in across the organization

● A clear, insightful vision for the future direction of DTC Advertising

● Solid strategic skills and impressive understanding of the business from both market and

P&L perspectives

● Exceptional ability to motivate and retain a world-class team

● Willingness to travel domestically as needed (post-COVID) – you’re open to new places, new

faces, and new ideas

● Able to identify core issues and inefficiencies of service delivery and create strong resolution

paths that mitigate client attrition

**Applicants located in the Greater Chicago area preferred**