What are the responsibilities and job description for the Digital Marketing Director position at Blueberry AI?
About the Role: We are seeking an experienced Digital Marketing Director to join our team at Blueberry AI. As a key member of our marketing team, you will be responsible for developing and executing comprehensive digital marketing strategies to drive user acquisition, retention, and revenue growth.
Responsibilities:
Requirements:
Responsibilities:
- Develop and execute data-driven digital marketing strategies to drive business growth.
- Manage and optimize paid and organic channels, including SEO, SEM, email marketing, and social media campaigns.
- Analyze marketing performance metrics and refine campaigns for maximum customer acquisition.
- Collaborate with sales and product teams to ensure alignment between marketing efforts and company objectives.
- Develop and manage content marketing strategies tailored to target audiences.
- Lead experimental marketing initiatives to drive business growth and revenue.
Requirements:
- 5 years of experience in digital marketing, preferably in a B2B SaaS environment.
- A proven track record of developing and executing successful digital marketing strategies and campaigns.
- Strong analytical skills and experience with performance marketing tools.
- Excellent communication and project management abilities.
- Knowledge of SEO, SEM, Affiliate, Influencer, LinkedIn or other growth marketing techniques.
