What are the responsibilities and job description for the Marketing Representative position at Bluefire Insurance?
The Role :
The Marketing Representative will be responsible for a designated territory and managing all aspects of the independent insurance agent / broker relationship by providing best in class service with an emphasis on meeting or exceeding state, territory and account level business plans.
Territory Financial Results
Meet or exceed expected revenue and profitability goals in assigned territory.
Use planning software to determine plan vs. actual revenue and profitability.
Agent quality
Work with agents ensuring they have acceptable loss ratios and claim frequencies.
Manage agent NSF and delinquent accounts.
Manage audit results.
Manage quality assurance and discount management from agents.
Rehabilitate agents and increase user acceptance.
Grow and graduate agents to the next tier.
Measure, communicate and promote all incentives and promotions.
Manage out agents not meeting performance expectations.
Product Territory and system knowledge
Demonstrate a complete understanding of Bluefire Insurance products and systems.
Fully understand Bluefire Insurance’s products strengths and weaknesses to help in overcoming objections.
Add value to Bluefire Insurance systems and products with new ideas and by bringing awareness to what competitors provide.
Demonstrate market awareness by knowing key competitors, their products, their strengths, weaknesses and regulatory issues that may impact production.
New appointments
Continuously source and recommend for appointment. Aggressively appoint potential silver and gold agents who will add to the overall growth and profitability of Bluefire Insurance.
Concentrate on getting new agents production ramping upward as quickly as possible.
Planning Software
Accurately record calls, visits and other activity.
Consistently log in to use reports helping route visits and increase production out of the designated territory.
Maintain current critical agency data as required, validating and updating at least quarterly.
Maintain acceptable levels of agency contacts as compared to with peers understanding that seasonality and system issues impact all reps and all states equally.
What it takes :
Outgoing personality with excellent interpersonal skills
Demonstrated ability to bond with agents
Demonstrated ability to overcome objections
The ability to successfully train on products and systems
Proficiency with Microsoft Office Suite with specific knowledge of Excel, Word and Outlook
Ability to maintain the highest level of discretion, diplomacy and confidentiality
The ability to travel without aid within the designated territory
Keep a pulse on the job market with advanced job matching technology.
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