Outreach Marketing Comm Coord

Develop marketing and communications strategy using data-driven, organizational best practices.

Develops and implements marketing and communication plans, including:

• Website and social media
• Internal communications (employees and physicians)
• Public relations/earned media
• Paid media strategies (traditional, digital and CRM)
• Community and EMS newsletter
• Coordination/engagement of sponsorships and in community events
• Management of Function Point and Spark portal, and any other support software

Manage digital platforms for hospital and practices, including websites, social media, physician directory and online listings.

Produces monthly report detailing summary of metrics and activities.

Serve as advertising conduit with local hospital leadership and HSC marketing.

Serves as Facility Public Information Officer (PIO) and coordinates crisis communications with HSC Communications.

Partner with Division Director for more complex situations and strategies.

Generate content for internal and external publications, press releases, collateral, social media, websites, and advertising as needed.

Edit internal and external marketing and communications materials and ensuring consistency of message and brand identity.

Lead community engagement initiatives including planning and/or attending community events on behalf of the market including nights and weekends.

Support the HSC Communications and Marketing Departments on additional projects and tasks as needed.

Proactively identify opportunities to integrate Communications and Marketing strategies within Company and hospital initiatives.

Regular and reliable attendance.

Perform other duties as assigned.

Position primarily serves both internal and external customers.

Access to and / or works with sensitive and / or confidential information.

Exhibit a comprehensive understanding of healthcare regulatory and compliance (e.g., HIPAA). Skilled in the application of policies and procedures. Knowledge of Business Office Standards and Recommended Practices.

Bachelor's Degree - Required

Master's Degree - Preferred

Business Mathematical Skills - Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rates, ratios, and percentages and to draw and interpret graphs.

Moderate Computers Skills: Frequent use of electronic mail, word processing, data entry, spreadsheets, graphics, cloud-based technologies, content management systems, etc. Ability to create, maintain and incorporate simple functions into documents, spreadsheets, databases, and presentations to support business objectives.

Moderate Communication: Regularly uses moderately complex oral and written skills. May train others in functional areas, interact with others and make presentations to department or middle management.

Varied Business Problems - Problems are varied and complex, requiring analysis or interpretation of the situation. Problems are solved using knowledge and skills, general precedents and practices.

Department Specific Impact - Decisions impact the management and operations within a department. May contribute to business and operational decisions that affect the department.

Moderate Independent Judgement - Results are defined; sets personal goals and determines how to achieve results with few or no guidelines to follow; supervisor/manager provides broad guidance and overall direction.

Project Management - Handle multiple projects simultaneously including task delegation, project oversight, and resource allocation.

Minimum 3 years related work experience