What are the responsibilities and job description for the Director, Brand & Product Marketing position at bluemercury?
About Bluemercury:
With 178 locations across the country and growing, Bluemercury pioneered a client-first service model that emphasizes hyper-personalized, high-quality beauty interactions. The leading luxury beauty destination and Macy’s, Inc. nameplate offers a highly curated and premium product assortment across a range of categories, Bluemercury helps people discover their unique self by shining a light on what makes them wonderfully distinctive. As Bluemercury continues to evolve, it remains committed to its original intent to serve people and embrace its purpose to be the ultimate specialist in the beauty of every individual. For more information, please visit www.bluemercury.com.
Job Summary:
The Director of Brand and Product Marketing will lead the strategic development, execution, and management of Bluemercury's brand identity, product marketing initiatives, and go-to-market strategies. This role will play a key part in amplifying Bluemercury’s brand story, driving product innovation, and ensuring a seamless alignment of marketing initiatives with business objectives. The ideal candidate will have a proven track record of success in brand management, product marketing, and leading cross-functional teams in beauty, lifestyle, or luxury industries.
KEY RESPONSIBILITIES:
Overall brand strategy:
- Lead the development and execution of Bluemercury’s brand strategy to strengthen brand equity and visibility across all touchpoints
- Oversee brand positioning, messaging, and visual identity, ensuring brand consistency across marketing channels, campaigns, and retail experiences
- Lead the go-to-market strategy for new products, including market research, pricing strategies, positioning, and launch plans
- Collaborate with product development and merchandising teams to ensure that product offerings align with consumer trends and brand positioning
General responsibilities:
- Lead the creation and execution of a comprehensive marketing calendar, aligning all brand and product marketing initiatives with key business objectives, product launches, seasonal campaigns, and promotional strategies
- Conduct ongoing consumer research, analyze competitive landscapes, and monitor category trends to inform marketing and product strategies
- Collaborate with product development and design teams to develop compelling concept briefs for new product launches, ensuring that marketing strategies align with product vision and consumer needs
- Lead the development of packaging briefs that ensure packaging designs are on-brand, compelling, and communicate key product benefits
- Develop detailed marketing briefs that provide clear direction on marketing objectives, target demographics, key messaging, and deliverables for all campaigns
- Oversee the visual direction of campaigns, including photography, video content, digital assets, and creative executions, ensuring brand consistency and creative excellence
- Presentation guidelines for M-61 and C6- sell unit strategy for L A
- Support marketing needs for wholesale partnerships (pitch decks, paperwork, assets, influencers and brand collab guideline)
- Main point of contact for agency partners
Budget:
- Manage the marketing budget for product launches and ongoing campaigns, ensuring that projects are completed within allocated budgets
- Responsible for communicating print projects for new consolidated print budget
- Provide regular reporting on budget performance, campaign effectiveness, and ROI, adjusting strategies as necessary to achieve financial goals
DESIRED SKILLS AND EXPERIENCE:
- Bachelor’s Degree, Master’s Degree preferred
- 9 years’ work experience, preferably in marketing, vendor marketing, or merchandising
- 3 years’ managerial experience
- Experience managing multiple complex projects simultaneously
- Ability to navigate a complex organization and present to all levels of Corporate Office and Field Leadership
- Possess a hands-on approach while being collaborative and a self-starter
- Ability to self-pace, follow-through and keep partners on schedule
- Exceptional organizational skills and attention to detail
- Excellent team player & people manager
- High threshold for working in an ambiguous, fast-paced environment- figuring it out and adapting as you go
- Ability to think outside-of-the-box
This job description is not all inclusive. Bluemercury, Inc. reserves the right to amend this job description at any time. Bluemercury, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
