What are the responsibilities and job description for the Marketing Operations Specialist - Construction position at BluePeak Advisors?
Description
We Push the Boundaries of Possibilities for our Communities.”
We are seeking a highly motivated and detail-oriented Construction Marketing Operations Specialist to join our marketing team. This role will be responsible for executing and optimizing construction marketing campaigns, managing lead conversion automation, and supporting cross-functional teams to drive lead generation, lead nurturing, and sales efforts. The ideal candidate will have experience in marketing operations, a strong aptitude to interpret data, and the ability to work effectively across teams to drive results.
This position is a hybrid role based in Denver, CO with 3 days in office and 2 days WFH.
What You Will Do :
Monitor and optimize construction marketing campaigns to meet pre-sale and launch objectives
Track automation platforms and website conversions to ensure the sales funnel operates smoothly, implementing segmentation and nurturing strategies as needed.
Partner with the Sr. Marketing Manager to execute direct mail / email campaigns
Collaborate with the construction operations team to stay updated on market conditions, adjust marketing strategies and campaigns accordingly, and communicate timeline changes to the broader marketing team
Analyze performance metrics, identify trends, and provide actionable insights to optimize campaigns and improve conversion rates
Work closely with eCommerce team to define lead qualification, track campaign effectiveness, and support smooth transitions from marketing to sales
Continuously evaluate and enhance processes for efficiency and scalability within the marketing operations workflow
Maintain thorough documentation of marketing operations and marketing playbooks
Other projects as assigned
What You Will Need :
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent work experience.
3-5 years of experience in marketing operations, campaign management, or a related role.
Experience in a telecommunication environment a plus.
Experience with HubSpot or similar marketing automation platforms a plus
Familiarity with CRM systems or marketing automation platforms, lead nurturing, and conversion funnels
Experience with data analysis and reporting tools (e.g., Google Analytics, Excel, etc.) to track and optimize campaign performance
Excellent communication and collaboration skills, with the ability to work cross-functionally across teams
Strong written, verbal and presentation skills, including the ability to articulate ideas and suggestions clearly and effectively
Ability to collaborate with various functional groups and employees at different levels to achieve results effectively and professionally
Excellent organizational skills, with attention to detail and the ability to manage multiple tasks simultaneously
Ability to thrive in a fast-paced, high-growth, dynamic environment
Must be able to successfully pass a background and drug test prior to employment
MS Office Suite : Outlook, PowerPoint, Word, Teams, and Excel
Prolonged periods of sitting at a desk and working on a computer.
Regularly required to talk and hear.
Frequently required to sit, stand, bend, reach, push, pull and walk.
Required to use hands, handle objects and paperwork.
Required to use close vision and be able to focus.
Required to refrain from personal use of technology during working hours.
Must be able to lift up to 5 lbs.
Salary Range : $54,000 - $69,000
Why Work at Bluepeak?
Competitive Compensation Annual Bonus Eligibility
Comprehensive Benefits Package, Including Medical, Dental, Vision, Life, and 401(k)
Generous Vacation and Paid Sick Time Paid Holidays and Personal Days
Professional Development With an Emphasis on Internal Promotion
Employee Discounts on Bluepeak Services, Including Internet
Progressive and inclusive work culture in which our team has the flexibility, support, and resources to be successful in their careers!
About Us
We believe that the size of the city shouldn’t determine the quality of the technology. That’s why we are building for you : Faster, more reliable, and without the things that get in the way of great service—like red tape, hidden fees, and slow response times. And with up to 5 gigabits of speed for residential customers and 10 gigabits for businesses, we are whole new ballgame- from internet to TV, to connecting every device in your home, to powering your business, we’re not only providing the best fiber connections in your community, but we’re also meeting the growing needs for how you live.
Bluepeak provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
LI-ONSITE
Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
Salary : $54,000 - $69,000
