What are the responsibilities and job description for the Veterinary Program Manager Client Communications position at BluePearl Vet, LLC?
BluePearl Pet Hospital is hiring a Veterinary Program Manager, Client Communications.
The Veterinary Program Manager, Client Communications is responsible for developing and executing strategic marketing communication initiatives aimed at engaging clients while enhancing the overall consumer experience.
As a Veterinary Program Manager, Client Communications you will...
Develops and executes direct-to-client communication strategies to drive engagement, conversion, and satisfaction.
Plans and implements integrated marketing campaigns across digital, email, social media (in conjunction with Corporate Affairs), and other relevant channels.
Creates and manages engaging, client-focused content, ensuring alignment with brand voice and business objectives.
Designs, executes, and optimizes data-driven marketing campaigns to achieve measurable objectives such as increased client awareness, revenue growth, and improved client satisfaction.
Tracks, measures, and reports on campaign performance, providing actionable insights to improve future initiatives.
Draws key insights from campaigns and communicate impact to relevant stakeholders.
Uses client feedback and market trends to refine messaging and strategy.
Develops programs to enhance the client journey, ensuring a seamless and positive experience from initial contact to post-visit follow-up.
Collaborates with client experience teams to address client needs and support communication efforts that improve satisfaction and conversion.
Manages and maintains email subscriber lists, ensuring data accuracy and clean data.
Implements list segmentation strategies to deliver relevant content to different audience groups.
Works closely with marketing, operations, medical, and corporate affairs teams to align messaging and ensure a cohesive approach to consumer engagement.
Partners with digital team members to improve user experience and ensure consistent messaging across platforms.
Stays updated on industry trends, competitive insights, and consumer behavior to inform strategies and campaigns.
Identifies and implements new tools and technologies to enhance marketing effectiveness
Education and Experience
Bachelor’s degree Marketing, Communications, Business, or a related field.- 5 years relevant experience required.
Why BluePearl?
Our passion is pets. We offer Trupanion pet insurance and discounts to our associates for pet treatments, procedures, and food.
We encourage you to grow with us. Our associates are leveled by their skillset and move up in level as they gain more skills and experience. We are focused on developing our associates into leaders through talent development programs and leadership workshops. As a member of Mars Veterinary Health, our associates have endless opportunities to advance in their career.
To transform and lead the industry through innovative quality medicine and care, we understand the importance of continuous learning. We offer annual continuing education allowance, free continuing education sessions, our own BluePearl University for training, and our clinicians have access to over 2,000 medical journals.
We value your health and well-being as an associate by providing you with the following:
Medical, dental, vision, and life insurance options.
Parental leave benefits
Flexible work schedules
401k and retirement planning
Time to reset, rewind, and reflect through our paid time off and floating holiday plans
A regional licensed social worker who can provide guidance, advice, and tips/tricks on how to maintain a healthy lifestyle while working in a fast-paced emergency and specialty care environment
We promote a family-like culture in our hospitals. We are all in this together. We believe in working together to lead the industry by enriching lives through remarkable care for pets
BluePearl is committed to a diverse work environment in which all individuals are treated with respect and dignity. We are an equal opportunity employer and you will receive consideration for employment without regard to race, color, national origin, religion, creed, sex, age, disability, genetic information, marital status, citizenship status, sexual orientation, or gender identity or expression, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request. We are an Equal Opportunity Employer and a Drug Free Workplace.
