What are the responsibilities and job description for the Digital Advertising (Amazon, Meta, Google) Specialist position at Blues Hog, LLC - Washington, MO?
Blues Hog manufacturers premium BBQ products and is headquartered in Washington, Missouri. We are currently seeking a talented individual to manage and optimize our digital advertising campaigns across Amazon, Meta, and Google platforms while leveraging Shopify expertise to drive e-commerce success.
Job Description:
Amazon Advertising:
- Plan, create, and manage Amazon Ads campaigns (Sponsored Products, Sponsored Brands, Sponsored Display, etc.) to drive sales and ROI.
- Conduct keyword research, bid optimization, and A/B testing to maximize ad performance.
- Monitor and analyze advertising data to optimize campaigns and make data-driven decisions.
- Stay informed on competitor activities and industry trends in the Amazon marketplace.
Meta and Google Advertising:
- Develop and execute Meta (Facebook/Instagram) ad campaigns tailored to target audiences and company goals.
- Optimize Google Ads (Search, Display, and Shopping) campaigns to increase traffic and conversions.
- Track campaign performance, adjust strategies, and provide regular performance reports.
- Manage retargeting, lookalike audiences, and advanced segmentation to maximize ad reach.
Shopify Expertise:
- Maintain and optimize the Shopify store for enhanced user experience and increased conversion rates.
- Collaborate on implementing and troubleshooting custom Shopify features.
- Analyze Shopify performance metrics and recommend strategies for growth.
- Ensure seamless integration of marketing tools like GTM, Google Analytics, and CRM software.
Cross-Functional Collaboration:
- Work with the marketing and creative teams to align ad campaigns with brand messaging and broader company goals.
- Provide input on product listings, imagery, and descriptions for maximum visibility and conversions across platforms.
Qualifications:
- Proven experience managing Amazon, Meta, and Google Ads campaigns with measurable success in ROI improvement.
- Strong expertise in Shopify store management, analytics, and custom integrations.
- Proficiency in analytics tools like Google Analytics, Amazon Seller Central, and advertising dashboards.
- Understanding of e-commerce best practices, including SEO, conversion optimization, and retargeting strategies.
- Excellent analytical skills with the ability to turn data into actionable strategies.
- Strong communication and project management skills.
Preferred Skills:
- Familiarity with ad optimization software for Amazon, Meta, and Google.
- Experience with email marketing platforms like Klaviyo
- Advanced knowledge of creative asset requirements for ads across platforms.
- Hands-on experience setting up and troubleshooting GTM (Google Tag Manager) in Shopify.
Job Type: Full-time
Pay: From $60,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Employee discount
- Health insurance
- Life insurance
- Paid time off
Schedule:
- 8 hour shift
Work Location: In person
Salary : $60,000
