Director of Strategic Marketing

Company Description

For over 100 years, BlueScope continues to build on our reputation of quality brands and products, leading technology and a customer-first spirit. Through our global brands, we are one of the largest manufacturers of building solutions in the world. Our diverse, bright and inspired workforce is committed to bettering the communities we serve through breakthrough thinking and innovations. Your goals, ideas and perspective can help shape our future - we look forward to hearing them!

Compensation Range : 190000

215000

This newly created role through a major reorganization, recognizes the need for BBNA to build strategic marketing capability as a key enabler for business growth, performance, and transformation. Reporting to the Vice President of Commercial, and sitting as a key marketing leader representing BBNA, its brands and builder channels on the Commercial Leadership Team, you will oversee strategy design, development and execution across brands, channels, sales enablement, product marketing and marketing communications. This requires both strategic breadth in ability, and deep technical knowledge and skills in supporting top-mid funnel growth, through integrated planning and customer centricity.

As the Director of Strategic Marketing, you will have direct and indirect responsibilities across our commercial organization, acting as the driver and conduit for all aspects of integrated sales and marketing planning, across both brands, and related builder networks. You will work with the VP, Commercial and Brand Presidents to design and execute our commercial brand plans, to achieve all desired targets, including our earnings goals, effective savings targets, strategic sales / investment shifts and new customer experience metrics. As such, you will own the full marketing budgets for BBNA and manage all related agencies.

The Director of Strategic Marketing will also be a member of the Global Marketing Leadership Group (GMLG) with other business unit marketing leaders, and in this capacity will support implementation of the BlueScope hybrid model for marketing ('Global Localization') playing a key role in establishing a unified global marketing organization, adapted to local business unit market and operating conditions.

Key Focus Areas

• Leads Strategy Development and Implementation : Leads strategy development, implementation and operationalization of brand and segment strategies across our brand sales teams and builder channels, targeting adoption and growth of our offerings and solutions, to achieve desired targets and share of wallet goals.
• Leads Selling Tools Framework : Designs and delivers a comprehensive framework of sales tools to support the sales process and customer buying journey, ensuring a purpose for every tool, and a tool for every purpose, aligning these to our value propositions, and delivering consistency and scale in our positioning, messaging, and reach. This will be tightly connected to efforts to drive sales effectiveness transformation tied to our Board commitments, where new methodologies and processes will be created.
• Leads Campaign Planning : Leads efforts to create a calendar of campaigns, promotions, and sales incentives for each brand, ensuring an 'always on' approach to priming the channel, and our target end markets with reasons to engage, lean-in, and keep our solutions front of mind. This includes working directly with our digital demand centre to develop cross-channel strategies.
• Leads Builder Engagement : Through overseeing all sales meetings, builder meetings, builder listening initiatives (RAB's and RT's), managing all agencies, team members and associated budgets. Seeks opportunities for experience elevation and driving effective savings targets.
• Leads Partnership and Loyalty : Leads loyalty program development to drive significant alignment between our builders and our strategic priorities, working closely with our digital demand centre across physical and digital experiences. This will include an overhaul of our current strategy and co-op programs.
• Leads Channel Team : Leads channel marketing team and ensures full integration of people and work into our channel and selling efforts and centralized strategic marketing organization.
• Develops Marketing Capability : Across our people, organization, and marketing processes within the BBNA business and supporting the building of a highly capable marketing organization across BlueScope globally.
• Guides And Mentors : Motivating and empowering marketers to think strategically, maintain integrity of brands, create customer value, and deliver sustainable value to the business.
• Builds Strategic Perspective : Within the marketing team and ensure marketing plans, programs and initiatives are clearly aligned to overall business strategy and organizational capacity to deliver.
• Harnesses Cross-Functional Partnerships : Partners with segment and digital leaders to implement channel-focused launches of innovative solutions, services, and technology updates, overseeing detailed planning and related builder channel communications to achieve desired goals.
• Brand President Collaboration : Collaborates with Brand Presidents to ensure buy-in on all activities, and alignment to brand sales and builder development goals.
• Analyses Data : Analyses market data, trends, and customer preferences to optimize marketing strategies, working with our data insights to identify top opportunities and coordinate action plans.
• Defines Success Measures : Works to define measures and KPI's, targeting efficiencies, effectiveness, and overall business impact. This includes involvement in new operational CX measures across engineering, operations, and builder services.

Year 1 Objectives

Foundational Experience

An experienced, technically qualified, and mature senior marketer is required for this role, one who has a sound understanding of marketing concepts and process, and operational knowledge of marketing teams and individual role performance requirements gained through performing some or all the various marketing roles.

The individual will be a well-seasoned B2B marketer, operating in a similar capacity in an organization that has tasked marketing with being a growth engine for its strategy, and someone who can closely understand and analyze the PIMS (profit impact of marketing strategies) in achieving commercial goals. Deep technical experience in marketing technology and Salesforce (CRM) is required.

Required Qualifications & Experience : To be considered for this position, you must possess the following qualifications :

Preferred Qualifications & Experience :

Skills and Abilities

At BlueScope we believe in investing in our employees through our Leading at BlueScope Attributes. Below are attributes that will key to your success at BlueScope :

Work Environment

Additional Information

The preceding job responsibilities and tasks were designed to indicate the general nature and level of work performed by associates in this job. It is not designed to contain or be interpreted as a comprehensive inventory of all job duties and responsibilities required of associates assigned to this job. Associates may be required to perform other duties as assigned. Additional job competencies, individual goals, and performance measurements are set at the department level.

The benefits are just as rewarding as the work at BlueScope. To support our goal, we offer a total compensation plan and an outstanding benefits package that includes health insurance, life insurance, short and long term disability, paid time off, and retirement.

Employer / M / F / Disabled / Protected Veteran

BlueScope is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status, as a protected veteran, among other things, or status as a qualified individual with disability.

Salary : $15