What are the responsibilities and job description for the Google Local Service Ads Specialist position at BluShark Digital?
Our growing SEO Digital Marketing Agency is looking for a Google Local Services Ads Specialist who will play an integral role in developing and implementing Local Services Ads (LSAs) strategies for clients in the legal, medical, and home services sectors. The right candidate for the role will have a deep understanding of the intricacies of all forms of Google paid search ads, including LSAs, and a proven track record of success in driving results for businesses in similar industries.
BluShark prides itself on being an agency that puts its clients first as strategic partners. At BluShark Digital, we believe our core values of innovation, collaboration, and a focus on our greater community help us reach our goals and guide us in the right direction. We are dedicated to developing creative, practical, and successful Search Engine Optimization solutions for businesses, no matter their size or practice. Located in the heart of Washington, D.C., we work to help businesses stand out online and we bring more than just leads – we bring results.
We have identified the following characteristics as important to succeed in this role:
- In-depth knowledge of Google Local Services Ads (LSAs) best practices and the ability to stay updated on platform changes.
- Proficiency in using paid advertising platforms such as Google Ads.
- Passion for testing new strategies to try to improve performance and increase return on ad spend.
- Strong analytical skills and the ability to interpret data to make informed decisions.
Key Responsibilities of a Local Services Ads Specialist
- Develop and execute comprehensive Local Service Ads strategies tailored to clients in the legal, medical, and home services industries
- Conduct thorough industry research to stay abreast of trends and changes affecting LSAs.
- Create, optimize, and manage Local Service Ads campaigns across various platforms, ensuring maximum visibility and performance
- Conduct keyword research and analysis to identify target audience and optimize ad copy and landing pages for maximum conversion
- Monitor and analyze campaign performance, provide regular reporting, and recommend changes to improve performance
Our Hiring Process:
- Selected candidates will participate in a quick, 15-minute introductory call (an opportunity to make a great first impression)
- Top applicants will be invited for an interview with the hiring manager
- Finalists will be invited back for a shadow, offering insight into the position’s day to day responsibilities.
Benefits:
- Compensation commensurate with experience with high opportunity for growth
- Work from home (Remote flexibility)
- 15 Days PTO
- Additional 2 Days PTO for Social Action / Volunteer Time
- Health Insurance (Medical, Vision, Dental)
Our process takes a great deal of time for us, and we ask you to dedicate yours as well. BluShark is devoted to recruiting talented team members who can grow in their positions and flourish within the firm by displaying a dedication to high performance, self-discipline, and motivation to gain more responsibility.
BluShark Digital is committed to a work environment in which all individuals are treated with respect and dignity. Each individual has the right to work in a professional atmosphere that promotes equal employment opportunities and prohibits unlawful discriminatory practices, including harassment. BluShark Digital provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.
