What are the responsibilities and job description for the Director Lifecycle Marketing position at BluZinc?
Job Description
Job Description
Director of Subscriptions, Membership, Retention and Lifecycle Marketing Management, USA Remote, D2C Online Training Courses, Coaching, Mobile App AI, and Consumer Packaged Goods (CPGs) already over $100M Revenue ready to explain on the B2B Retail to Consumer via brick and mortar and those major retailers their Digital Marketplaces. Have you previously grown subscription membership to least 2M-3M or more customers?
Company Overview : Our client, a fast-growing, medium-sized global enterprise, specializes in delivering transformative D2C consumer goods and services with over 1M subscribers. Headquartered in the USA, the company’s portfolio includes online training courses, coaching programs, mobile apps powered by AI, and innovative consumer packaged goods. With a strong focus on customer satisfaction and retention, they are seeking a strategic leader to drive subscription growth and enhance customer lifetime value.
Position Overview : The Director of Subscriptions, Membership, and Customer Retention will oversee strategies and execution to optimize subscription-based revenue streams and retain a loyal customer base. Reporting to the Chief Revenue Officer, this individual will collaborate across departments to ensure customer-centric growth and engagement strategies.
Key Responsibilities
Strategic Leadership :
- Develop and implement subscription, membership, and retention strategies to meet or exceed revenue targets.
- Analyze market trends and customer insights to design competitive and appealing membership offerings via web, social, mobile app, email for D2C, B2C, B2B Retail to Consumer
Customer Retention and Loyalty :
Monitor and improve key metrics such as churn rate, retention rate, and customer lifetime value.
Membership and Subscription Growth :
Drive subscription and membership sales through innovative pricing models, promotions, and bundling strategies.
Leverage data to identify upsell and cross-sell opportunities within the customer base.
Cross-Functional Collaboration :
Coordinate with technology teams to ensure platforms support subscription and retention initiatives effectively.
Performance Analytics :
Provide actionable insights and recommendations to executive leadership.
Team Leadership :
Build and manage a high-performing team focused on subscription management and customer retention.
Foster a culture of innovation, collaboration, and customer obsession.
Qualifications :
Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
8 years of experience in subscriptions, memberships, or customer retention roles, preferably in D2C industries.
Proven track record of driving subscription revenue growth and improving customer retention metrics.
Strong understanding of digital marketing, CRM tools, and customer segmentation strategies.
Analytical mindset with expertise in leveraging data to drive decisions.
Excellent leadership, communication, and interpersonal skills.
Experience in AI-powered mobile apps, downloads or CPG sporting goods is a plus.
Benefits :
Competitive salary and performance-based bonuses.
Flexible working arrangements (remote).
Comprehensive benefits package, including health insurance and retirement plans.
Professional development and growth opportunities.
Vibrant company culture with a focus on innovation and work-life balance.
Next Steps :
If you meet the above criteria and are interested in this exceptional opportunity, please apply. Jonathan Pearson, CEO of BluZinc, will review your application and arrange a call with you within days, provided your career history aligns with this unique role.
Take the next step to elevate your career and make an extraordinary impact.
