Manager, Digital Marketing (BBR)

Come As You Are.

As the great Kurt Cobain* once said, “Come as you are.” BMG is committed to providing equal employment opportunities and we celebrate diversity in all forms. Equal opportunity runs deep in our core value of fairness and we are determined to create a truly inclusive work environment, where everyone can flourish. If you’re good at what you do, come as you are.

All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.

*BMG is the proud representative of Kurt Cobain’s publishing catalogue, including the 1992 single ‘Come As You Are’.

Manager, Digital Marketing (BBR)

Nashville, Tennessee

Your primary mission is to serve as one of the principal digital marketing components in BMG’s Nashville office – leading campaigns and activations, reporting into the Director, Digital Marketing and collaborating with the Coordinator, Digital Marketing. You’ll lead the creation of digital marketing campaigns for a diverse array of artists and projects, with the opportunity to build and oversee a team that supports all aspects of Nashville-based frontline recordings. You’ll take charge of developing innovative social media strategies, directing digital advertising campaigns, and contributing to the online presence of artists. In this role, you’ll join a global digital team that aligns closely with colleagues in digital sales, streaming and YouTube both locally and internationally. This role offers the chance to work closely with a variety of Country artists, making it an ideal role for Country music enthusiasts!

What You’ll Be Doing.

• Leading the creation of digital marketing campaigns and strategy, including social media strategy, influencer campaigns and digital activations.
• Developing digital advertising strategy on various platforms, including: Facebook Business Manager, TikTok, Snapchat and Google Ads.
• Managing and leading any third-party partner relationships for social media, content and creative.
• Providing reporting and analysis on campaign progress, highlighting areas of success or for development to marketing team and product owners.
• Being prepared, organized and active for store turns and product launches.
• Forming strong relationships with artist management.
• Constantly liaising and communicating with artist career specialists for local repertoire.
• Contributing to the global digital marketing team with learnings, developments and experiences.
• Adhering and contributing to the overall US digital marketing strategy.

Must Haves.

• Proven experience in digital marketing, preferably within the music industry.
• Technical understanding of social media platforms, including: Facebook, Instagram, Twitter, Reddit, TikTok, etc.
• Basic understanding of digital advertising, including: Facebook Business Manager, TikTok, Google Ads, and knowledge of retargeting and tracking.
• Practical experience with digital music tools, including: smart-linking (e.g Linkfire), analytics (e.g. Chartmetric and Crowdtangle), and charting (Nielson).
• Respectful, honest and confident communication skills, readiness to work within a team and manage others.

Nice To Haves.

• Experience with and expertise in Country music.
• Some experience with and understanding of image and video editing, ideally Adobe Suite programs like Photoshop and Premiere.
• Proficiency with Microsoft Office Suite (Outlook, Word, Excel and PowerPoint).

What’s In It For You.

• Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.
• Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered.
• Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year.
• Say goodbye to accruing vacation days or hitting a cap; take time off when you need it with our flexible time off policy!
• Save money and time with our commuter benefits program.
• Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives.
• Find your inner peace and boost your mental wellbeing with a complimentary subscription to the popular meditation app, Headspace.
• Access well-being support 24/7 through our Employee Assistance Program.
• Kick off your weekends early with Summer Fridays.
• Unlock your potential with development opportunities, including mentorship programs and LinkedIn Learning.
• Be inspired by our talented artists at our showcases and playbacks.

Are you interested? Follow the link to apply!

We are an E-Verify employer. For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish