Customer Data Analyst

What Awaits You.

• Develop custom scripts in multiple database environments to extract data for data discovery, analysis and optimization.
• Lead, develop and maintain models, while applying analytics techniques building high-quality predictive/prescriptive systems.
• Lead data technology, architecture and business recommendations, based on developed key insights in both macro-and micro-environments.
• Develop analysis of the customer journey highlighting areas of opportunity to optimize, scale or influence positive business impact.
• Leverage Data to develop Insights to regularly report the health of Customer Experience data, preparing analysis on the quality of data capturing techniques and managing the distribution (real-time, weekly, monthly, etc.) of effective reporting to various teams within the organization. Working closely with a variety of teams across the organization such as teams within the C-Function, Marketing, Sales, Aftersales and cross-functionally with other teams within the BMW Group family.
• Be the champion of Data capture efforts identifying opportunity to connect customer data across the entire customer journey.
• Identifies and leverages appropriate digital media for data acquisition, customer interaction, and/or engagement.
• Provide expertise, insight, and innovation in the area of data management, acquisition and data enhancement partnering with Campaign Management, Analytics, Media and Consumer Insights. Responsible for the creation of reports that are consumable to other parties and easy to leverage. Partner with other groups within the BMW Group family to help identify new data opportunities that are easy to report on.
• Lead and champion strategies, best practices and lead the implementation of technical requirements for effective digital measurement. Lead and evangelize the transformational use of 1st, 2nd, and 3rd party data usage throughout the organization.
• Drive the implementation team to improve data integrity and data quality. Manage the relationships with various agencies (Liveramp, Adobe, Critical Mass, etc) to provide BMW POV. Leverage knowledge of data capture methods in order to educate business partners; provide actionable recommendations for capturing data and improving on data quality.
• Understand and articulate data-driven and technology options available in data management and manipulation, requirements, analytics development, data science options and preferences of visualizations.
• Develop new and innovative ways of impacting positive customer experience.
• In support of BMW of North America’s business objectives, this position requires regular attendance at a BMW office/Facility with remote work capability (hybrid). In-office days may be assigned by the line manager.
  
  

What You Should Bring.

• Master’s degree in Information Systems, Business, Communications or related field (willing to accept foreign education equivalent) plus three (3) years of experience as a Customer Data Analyst, or related occupation leading, building, and executing data analytics frameworks
• Alternatively, a Bachelor’s degree in Information Systems, Business, Communications or related field (willing to accept foreign education equivalent) and five (5) years of experience as a Customer Data Analyst, or related occupation leading, building, and executing data analytics frameworks.
• Specific skills/other requirements - Must also possess the following (quantitative experience requirements not applicable to this section): SQL against large enterprise datasets (Oracle, SQL Server, Athena, or AWS Redshift); Developing enterprise level visualizations (Tableau, PowerBi, or Qlickview); Cloud environments: Azure and AWS; Distributed computing (Hadoop or Spark), and architecting tables and system design; Ability to develop in any scripting language (PHP or Python); Stitching customer journeys, linking online, and offline data sets from multiple source systems; and Build, deliver, and interpret reports by analyzing data from digital platforms: Google Analytics, Adobe Analytics, DMPs, Adobe Audience Manager, Liveramp Identity Spine, database environments or attribution tools.
  
  

What You Can Look Forward To.

• Medical, Dental, and Vision insurance
• 401(k) with Company match and Retirement Income Account
• Employee vehicle program
• Bonus eligibility
• Paid Parental Leave
• Generous PTO and Company paid holidays
• Voluntary Benefits to fit your needs
  
  

Relocation is available for this position. This is a hybrid role that requires regular attendance in the office.

The selected candidate’s education, skills, experience, and location will be used to determine the final salary offer. All pay ranges are based on a full-time work schedule. This statement is in accordance with state and local pay disclosure requirements.

Even more so than the generous compensation and benefits, the culture and values of BMW of North America makes it the ultimate working environment. These values are Responsibility, Appreciation, Transparency, Trust, and Openness. We allow these values to guide the way we conduct ourselves and our business.

At BMW, we are driven by diversity, equity, and inclusion. We are proud to be an Equal Opportunity Employer and are welcoming of all individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Customer Data Analyst

20250228

Automotive

Woodcliff Lake, New Jersey

United States

Legal Entity

BMW of North America LLC.

Location:

Woodcliff Lake, New Jersey

Job Field

Digital Marketing

Job ID

154171

Publication Date

28.02.2025

General

FullTime

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