Marketing & Customer Success Manager

BNA is looking for a dynamic and results Marketing & Customer Success Manager. This role involves overseeing our marketing efforts and ensuring the success and satisfaction of our valued customers. The ideal candidate will be a strategic thinker with a strong background in marketing and customer relationship management, possessing the ability to drive growth, engagement, and exceptional customer experiences.

Key Responsibilities:

Marketing:

• Develop and execute comprehensive marketing strategies to enhance the firm's brand visibility, attract new clients, and retain existing customers.
• Create and manage marketing campaigns across various channels, including digital platforms, social media, email marketing, and traditional channels.
• Liaison with website developers to make sure website is kept up to date.
• Collaborate with internal teams to create compelling content, including articles, white papers, webinars, and other resources that showcase the firm's expertise.
• Monitor marketing performance metrics, analyze data, and make data-driven adjustments to optimize campaign effectiveness.
• Liaison with local college to help with recruiting

Customer Success:

• Cultivate and maintain strong relationships with existing customers by providing additional touch points to make sure they feel taken care of.
• Proactively engage with customers to provide strategic advice, identify opportunities to add value, and address any concerns or issues.
• Monitor customer satisfaction levels, gather feedback, and implement strategies to improve overall client experience and retention rates.
• Collaborate with the accounting team to ensure seamless communication and alignment of services with client expectations.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience (3 years) in marketing and client relationship management, preferably within a professional services or accounting firm.
• Strong understanding of marketing principles, digital marketing strategies, and lead generation tactics.
• Excellent communication and interpersonal skills, with the ability to build rapport and credibility with customers.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Proficiency in marketing analytics tools, CRM systems, and Microsoft Office Suite.
• Exceptional organizational skills and ability to manage multiple projects and priorities simultaneously.
• Creative thinker with the ability to innovate and adapt strategies to changing market dynamics.
• Knowledge of the accounting industry and its trends is a plus.

Benefits:

• Competitive salary
• Comprehensive health, dental, and retirement benefits.
• Professional development opportunities and training programs.
• Collaborative and inclusive work environment.
• Opportunity to contribute to the growth and success of a reputable accounting firm.