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Data & Analytics, Vice President, GTM Strategy and Field Engagement

BNY External Career Site
New York, NY Full Time
POSTED ON 3/20/2025
AVAILABLE BEFORE 5/19/2025

BNY Vice President, GTM Strategy and Field Engagement

At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000 employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.    

We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.

We’re seeking a future team member for the role of GTM Strategy and Field Engagement to join our Data & Analytics team. This role is located in New York, NY – HYBRID.[KC1] 

In this role, you’ll make an impact in the following ways: 

  • Support the Data and Analytics sales and partnership teams in developing and managing Go-to-Market strategies, sales events and partnership initiatives to increase awareness, nurture leads and accelerate pipeline opportunities. 
  • Design and execute localized and nurturing programs partnering closely with SDR team, content, marketing communications, sales and product teams. 
  • Collaborate with the marketing communications team as needed to support the development and execution of ABM and lead generation strategies. 
  • Manage the logistics, execution, and timeline of regional sales events, partnering closely with the D&A team on all pre- and post-event communication and strategy.
  • Maintain and communicate the GTM calendar and initiatives to the commercial organization to ensure alignment and awareness. 
  • Collaborate cross-functionally with sales, marketing communications, product, and ecosystem teams to deliver impactful events and initiatives that drive awareness, demand, and revenue. 
  • Track, measure, and report performance and ROI, analyzing results to improve and optimize efforts.

To be successful in this role, we’re seeking the following: 

  • Bachelor’s degree in liberal arts, marketing, business, finance or a related field.
  • 5-8 years of demonstrated success in a similar role at a B2B SaaS company. Fintech experience a plus.
  • Strong project management and organizational skills with the ability to manage multiple projects simultaneously.
  • Exceptional communication and interpersonal skills to collaborate across departments and with external stakeholders.
  • Analytical mindset with the ability to interpret data and apply insights to improve performance.
  • A bias for action with the ability to work in a fast-paced environment. Comfort working in a matrixed organization.
  • Familiarity working with tools such as Salesloft, PowerBI, and CRM tools.


At BNY, our culture speaks for itself. Here’s a few of our awards: 

  • America’s Most Innovative Companies, Fortune, 2024
  • World’s Most Admired Companies, Fortune 2024
  • Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
  • Best Places to Work for Disability Inclusion, Disability: IN – 100% score, 2023-2024
  • “Most Just Companies”, Just Capital and CNBC, 2024
  • Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
  • Bloomberg’s Gender Equality Index (GEI), 2023


Our Benefits and Rewards:

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter. 

BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $97,000 and $179,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs. 
 
This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

Salary : $97,000 - $179,000

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