What are the responsibilities and job description for the Senior Field Marketing Specialist position at Board?
At Board, we power financial and operational planning solutions for the world’s best brands. Thousands of enterprises use our technology to optimize resources, drive growth, and ensure profitability. With advanced analytics and forecasting, plus AI-driven insights, customers transform complex, real-time data into actionable intelligence.
What’s been key to our success? Our people—we value everyone’s unique perspective and energy they bring to the organization. We collaborate openly across teams and borders. We embrace a growth mindset to get results. And we celebrate shared success as goals and milestones are achieved.
Ready to join a team where innovation meets collaboration? If you're driven by bold ideas and a customer-centric mentality, your next adventure starts here!
We are seeking a dynamic and results-driven Senior Field Marketing Specialist to lead and execute field marketing initiatives, with a specific emphasis on Account-Based Marketing (ABM), Channel and Alliances marketing, event execution and customer marketing support. Reporting to the Marketing Director at Board Americas, you will collaborate across teams to drive pipeline growth, strengthen partner relationships, and deliver impactful customer experiences.
Key Responsibilities
Account-Based Marketing (ABM):
- Assist in the development and execution of targeted ABM campaigns to engage key accounts and drive revenue growth
- Partner with account executives to identify high-value accounts and create tailored marketing strategies
- Utilize data-driven insights to optimize ABM campaigns and measure their impact on pipeline and revenue
Channel and Alliances Marketing Support:
- Execute co-marketing programs with channel partners and alliances to amplify joint value propositions
- Collaborate with channel sales teams to align marketing strategies with partner goals
Tradeshow, Event and Webinar Execution:
- Assist in the end-to-end planning and execution of tradeshows, conferences, virtual events, webinars and regional events
- Assist in creating copy for landing pages, email campaigns and ad copy
- Coordinate logistics, booth design, and marketing collateral to ensure a compelling brand presence at tradeshows
- Track ROI and provide post-event analysis to inform future strategies
Cross-Functional Collaboration:
- Work closely with demand generation, product marketing, and sales teams to align field marketing efforts with broader company objectives
- Coordinate with content and creative teams to develop high-quality marketing assets tailored to regional needs
Customer Communication:
- Work closely with Customer Success Managers (CSMs) to ensure targeted engagement with customers
- Assist in the collection of customer reviews and identify customers for case study creation
- Assist with customer go-live celebrations
Qualifications:
- Bachelor’s degree in Marketing or related field
- Proven experience in field marketing, ideally in the SaaS space, with a focus on ABM, channel/partner marketing, and event execution
- Strong project management skills with the ability to manage multiple priorities simultaneously
- Excellent interpersonal and communication skills to effectively collaborate with internal and external stakeholders
- Familiarity with Marketo and Salesforce a plus
- Familiarity with ABM tools, such as DemandBase or 6Sense, a plus
Our commitment to Diversity and Inclusion
Join a company that believes in the added value of diversity, inclusion, and belonging. We foster a working environment in which all people are respected and valued, for all aspects which make them unique. We hire you for who you are, and we want you to bring your true self to work every day!
