What are the responsibilities and job description for the Lifecycle Operational Manager position at Boats Group?
Lifecycle Operational Manager
Miami, FL
Work out of our Brickell office Tuesday-Thursday
Boats Group seeks a data-driven and collaborative Lifecycle Operational Manager to join our dynamic marketing team. In this role, you will be responsible for the end-to-end management of lifecycle marketing campaigns, focusing on email, app, and SMS channels. You will report to the Director of Lifecycle Marketing to drive engagement, retention, and growth across our user base. You will work with the marketing, sales, data, and product teams to drive campaign performance. If you are passionate about creating personalized, impactful marketing experiences and thrive in a fast-paced environment, this role is for you.
What You"ll Do:
- Campaign Creation and Management:
- Develop, execute, and optimize lifecycle marketing campaigns across email, app, and SMS channels.
- Utilize customer segmentation strategies to deliver targeted and personalized communications.
- Continuously test and refine messaging, segmentation, and engagement tactics to maximize effectiveness.
- Data Analysis and Customer Segmentation:
- Leverage internal data to understand user behavior, identify trends, and make data-driven decisions.
- Conduct A/B testing and multivariate testing to optimize campaign performance.
- Develop and maintain customer segments for targeted lifecycle communications across B2B and B2C channels.
- Project Management:
- Manage marketing projects in JIRA, ensuring timely delivery and effective collaboration with cross-functional teams.
- Work closely with the Director of Lifecycle Marketing and the Data Team to ensure accurate data flow and integration between marketing platforms.
- Communicate campaign results and insights to stakeholders, recommending future improvements.
What You Should Have:
- Marketing Experience: 5 years of experience in lifecycle marketing, email automation or a similar role
- Strong Technical Knowledge: Technical knowledge in email and hands-on experience with automation
- Tool and Technology Usage: Proficiency in marketing and data platforms such as Iterable, Hightouch, Salesforce, Looker, and GA4. Willingness to learn new tools and technologies.
- Analytical and Strategic Skills: Strong analytical skills with the ability to interpret data and translate it into actionable marketing strategies.
- Project Management Skills: Experience managing marketing projects in JIRA or similar project management tools.
- Strong Interpersonal Skills: Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
- Strong Operational Focused: A data-oriented mindset with a focus on continuous improvement and optimization.
What You'll Receive:
- Hybrid Work Flexibility: Embrace a balanced work model with remote work on Mondays and Fridays and in-office collaboration from Tuesday to Thursday.
- Generous Time Off: With a strong focus on work/life balance, we offer all employees paid time off starting on day one, multiple paid holidays throughout the year, your birthday off, and a winter break at the end of the year
- Volunteering Time: Participate in our volunteer program with 4 paid days annually to contribute to your community.
- Modern Office Perks: Our vibrant Miami office features cutting-edge amenities, such as an electric sit/stand desk, dual monitors, a gym, and a variety of snacks and beverages.
- Comprehensive Benefits Package: Enjoy top-tier Medical, Dental, Vision, and Life insurance, along with a 401(k) plan featuring a 4% match.
- Commuter Benefits: Park conveniently in our building’s garage at no charge to you. For train commuters, we subsidize most, if not all, of your monthly pass expenses.
- Professional Development: Take advantage of online training, live courses, and additional funds for courses, seminars, and certifications to enhance your skills.
- Team-Centric Atmosphere: Be part of a close-knit team that prioritizes relationship-building and personal connections.
About Our Crew
Boats Group is the fastest-growing digital business in the recreational boating space. We are a talented team of techies, creatives, marketers, closers and customer advocates who spend each day pushing the boundaries of technology to make buying and selling boats easy. We spend each day surrounded by 500,000 boats from across the globe.
Our passion and unyielding dedication to getting people on the water influence our culture in ways you won’t find at other companies. We’re the best at what we do because we’re working in an industry we love. When you walk through our doors, you’ll find smart, dedicated people who consider one another family.
If you want to work in an inclusive, innovative environment where we encourage employees to collaborate, leverage their talents and actively shape the future of the company, then you will enjoy working here!
Our passion and unyielding dedication to getting people on the water influence our culture in ways you won’t find at other companies. We’re the best at what we do because we’re working in an industry we love. When you walk through our doors, you’ll find smart, dedicated people who consider one another family.
If you want to work in an inclusive, innovative environment where we encourage employees to collaborate, leverage their talents and actively shape the future of the company, then you will enjoy working here!
#LI-Hybrid
