Marketing & Social Media Assistant - Dealership

Position Summary

This primary responsibility of this position is to assist the Director of Marketing in various marketing and social media duties. To be considered for this position, please include a link to your professional social media profiles in your resume or cover letter.

Core Responsibilities

Responsibilities described in this section are fundamental to success in this position.

• Creates content for multiple social media accounts (includes on-site photography and short form video creation).
• Represents the company publicly, including on-camera for campaigns, interviews, and public speaking across all social media platforms.
• Develops and executes every step of content creation, including ideation, filming, editing, and posting, for social media campaigns that align with company objectives and increase brand awareness.
• Build or assist in building social media calendars.
• Upload and schedules social media posts monthly.
• Analyze, monitor, and communicate social media trends.
• Works under general supervision of corporate marketing team and Marketing Director while coordinating projects for individual locations.
• Independently manage special projects and tasks as assigned by the Director of Marketing.
• Uses personal device to provide an additional layer of security for company network and site access through multi-factor authentication.
• Performs additional responsibilities as assigned.

Minimum Qualifications

The requirements listed below are the minimum degrees, certifications, knowledge, skill, and/or ability required of this position.

• Associate degree or equivalent experience.
• Prior experience with social media and marketing campaigns with a portfolio to show.
• Valid driver’s license without restrictions that affects your ability to operate company owned vehicle(s) and ability to maintain a clean driving record.

Knowledge, Skills, and Abilities

The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Proven knowledge of all social media platforms such as Instagram, Facebook, TikTok, X, LinkedIn, Reedit, and Google.
• Portfolio of related work.
• Familiar with public speaking and able to engage an audience.
• Ability to think creatively while maintaining strong attention to detail.  
• Strong organizational and project management skills with the ability to set priorities and work on multiple projects simultaneously.
• Must work well in a team-oriented environment and in collaborating on assignments.
• Excellent verbal and written communication skills.
• Proficient in Adobe Suite, Canva, CapCut, and Office 360
• Ability to set a positive example for others by consistently displaying servant leadership behaviors in daily actions and decisions.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• The physical demands of the job include the use of hands and fingers, reaching, bending, sitting, lifting, climbing, stooping, kneeling, crouching, and driving.
• The employee is frequently required to sit for long periods, use hands and fingers to write, operate equipment, reach with hands and arms.
• The employee must regularly lift up to 20 lbs.
• Must be able to pass a drug/alcohol urinalysis and be able to drive a vehicle.

Working Conditions

The work environment characteristics described here are representative of those one may encounter while performing the essential functions of this job.

• Normal office environment and conditions related to travel by personal vehicle.
• This position requires flexible hours, including evenings, and may require work outside of regular business hours.
• This position may be remote at times.

Travel Requirements

The travel requirements described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee may be required to travel within or outside the area. Local travel for this position is frequent.